We started looking at crypto ten years ago, starting investing nine years ago, and have had a front-row seat to its development ever since. It has been enlightening, exciting, rewarding, but definitely not mainstream.

I think that is changing quickly now and yesterday I saw this tweet:

BREAKING: The @NBA and @Coinbase have announced a multiyear partnership that makes Coinbase the exclusive cryptocurrency platform partner of the NBA, WNBA, NBA G League, NBA 2K League and USA Basketball.

The deal is the first cryptocurrency platform partnership for each league. pic.twitter.com/eHgoMWlaVJ

— Boardroom (@boardroom) October 19, 2021

Though I am on the board of Coinbase, I had not been aware of this partnership until I saw the tweet. Seeing it made my day. Two of my favorite brands in the world are teaming up to educate and increase the awareness of crypto around the world.

That’s going mainstream right there.