The Sui Name Service is a revolutionary project that aims to connect Web2 to Web3 by providing users with a cohesive identity service that spans both worlds. But before we dive into what the SNS offers, let's take a closer look at what domains are and how they work in Web2 and Web3.

In Web2, domains are essentially strings of text (ending in a .something) that represent a specific IP address. They were created to make it easier for users to access websites without having to remember long strings of numbers. Today, domains are managed by domain registrars that are accredited by ICANN (Internet Corporation for Assigned Names and Numbers).

In contrast, Web3 domains represent a specific crypto wallet address instead of an IP address. These domains are managed by name service projects such as the Ethereum Name Service (ENS), which maintains all .eth domain names. Every Name Service, in any blockchain, can issue and maintain its own .something domain names. This means that there is no universal entity equivalent to ICANN or a system like DNS that maintains all Web3 domain names. Instead, each name service is independent and maintains its own database of names pointing to wallet addresses.

So where does the Sui Name Service fit into all of this? The SNS aims to provide an identity service, not just a naming service, that spans both worlds. Users can register their own ".sui" domain on the SNS website, which they can use for payments, gaming, and even as a web2 domain on Google.

But the SNS aspires to offer more than just a simple naming service. By using its Web3 infrastructure and capabilities, the SNS aims to make users' dreams of having their own identity on Web3 a reality. Users can have their own ".sui" username that leads to their profile with all their assets and NFTs. They can use their Sui domain as their name and profile across all Sui Games, making it easier for other users to find and interact with them.

Moreover, the SNS plans to allow users to use their Sui domain as a Web2 domain on Google, enabling them to have a unified identity across both worlds. This feature has the potential to change the way we interact with the internet, making it easier and more convenient for users to build their digital identity.

In conclusion, the Sui Name Service is an ambitious project that aims to bridge the gap between Web2 and Web3 by providing users with a cohesive identity service. By allowing users to register their own ".sui" domain, the SNS enables users to have a unified identity across both worlds, making it easier for them to interact with each other and build their digital presence. The future of crypto gaming and identity is exciting, and the SNS is leading the way.