Avatar in the Hustle

London's Heartbeat

Endless bustle,

Product rhythm pluses,

Brevity's gold rush.

But who's your target? What do they seek?

Avatars we meet

Runner on the streets,

Running Clubs

Running Clubs brimming,

Runners everywhere.

I thought I had it. Pros. Champions.

Realization dawned

But some run for joy, others health.

In every chat, I saw more.

Patterns emerged.

Early birds. Weekend enthusiasts. Dreamers.

A conversation a guide

But then, talking, understanding, it clicked.

Authenticity blossomed.

Harper Lee said, "Climb into their skin."

Felt that.

Dive deep, but keep it tight.

Understanding is the map.

Know and feel them.

A conversation a guide

But then, talking, understanding, it clicked.

Authenticity blossomed.

Harper Lee said, "Climb into their skin."

Felt that.

Dive deep, but keep it tight.

Understanding is the map.

Know and feel them.

Know your crowd? Dive in, feel them.

#Avatar #KnowYourAudience #insights #sportswear