Binance announced that Rachel Conlan, its vice president of global marketing, will be appointed chief marketing officer (CMO). Rachel will continue to oversee and manage Binance’s global and regional teams. Rachel is responsible for Binance’s current innovation activities, including The Weeknd, Cristiano Ronaldo, and Alpine Formula 1.

As previously reported in June, Binance hired Rachel Conlan, former OKX global head of brand and partnerships, as vice president of global marketing.