Gemini says:

Mirror.xyz, built on the Ethereum blockchain, functions primarily as a platform for creators to directly sell content and build communities through NFTs (Non-Fungible Tokens). However, its functionalities can be leveraged by businesses in a few ways to potentially enhance their operations:

• Community Building and Engagement: Businesses can use Mirror.xyz to create NFT memberships or gated content sections. This allows for fostering a more engaged community around their brand. By offering exclusive content or experiences tied to NFTs, businesses can incentivize deeper customer connection.

• Fundraising and Patronage: Mirror.xyz facilitates the creation of crowdfunds through tokenized contributions. This enables businesses to raise capital from their community for specific projects or endeavors. Additionally, they can establish a patronage system where fans and supporters can purchase NFTs to directly back the business.

• Content Monetization: Businesses can tokenize content like written pieces, tutorials, or even product designs as NFTs. This allows them to sell the content directly to interested parties and potentially generate a new revenue stream.

• Loyalty Programs and Gamification: NFTs can be used to represent loyalty points or rewards within a business's program. This can incentivize customer engagement and create a more gamified experience.

It's important to note that the use of Mirror.xyz for businesses is still a relatively new concept, and its effectiveness depends on the specific business model and target audience. Carefully considering how NFTs and the platform's features align with your business goals is crucial.