As we all know, Buick GL8 (configuration | inquiry) has always dominated the domestic MPV market of about 300000 yuan. If any model at the same level wants to make a breakthrough in sales, it must compete positively with Buick GL8, including the domestic invincible Volkswagen. However, VW Weiran, which went public in 2020, almost completely failed in the face of Buick GL8. It only achieved more than 10000 units in 2021, which is not as high as the monthly sales of Buick GL8, and it is only a drop in the bucket that Buick GL8 exceeded 170000 units in 2021. With the addition of more joint venture medium and large MPV models such as Toyota Saina Sienna and Kia Jiahua, VW’s situation may be more difficult. To this end, SAIC Volkswagen accelerated the promotion of the medium-term transformation of Weiran and opened the pre-sale of the new Volkswagen Weiran on February 22. So how much has the new Gran changed compared with the previous one? Can you find a breakthrough in the face of Buick GL8? Let’s take a look at the comparison between the two cars.
Having more children is good for fighting, which is impossible and difficult to turn over
Buick GL8 can firmly occupy the market leading position in the medium and large MPV market, which is largely due to the perfect model price system. Although it seems that there is only one Buick GL8, in fact, there are three different types of “Buick GL8” at the price of 200000-500000 yuan, including “land business class” for the market of 200000-300000 yuan, and “es Luzun” for the market of 300000-400000 yuan It focuses on the flagship “Avenir Avia” of 400000-500000, and each series has several models to choose from, which gives users a great choice.
In contrast, the price system of current models is relatively simple. There are four models in the whole series, of which the starting price of 2.0T low-power model is 286800 yuan, the starting price of 2.0T high-power model is 369800 yuan, and the price difference between models under the same power is 30000 yuan. Moreover, according to our prediction, the new Volkswagen Weiran has a high probability of maintaining the current price system, and there will not be too many models. In this way, users not only have a high threshold for buying a car, but also have few choices. Compared with the optional selection of Buick GL8, buying Volkswagen gran is more LED. It is difficult to meet every user, and the competitiveness is naturally reduced.
At the same time, the three models of Buick GL8 also have great differences in appearance. The design will become more luxurious and exquisite with the increase of price. In addition, it does not make the low configuration models feel cheap or low-end. The temperament of each model is in place, which can also make users who choose high configuration models feel that “value for money”. In this regard, Volkswagen Weiran still has a lot to learn from Buick GL8.
The new Weiran has a large rear compartment, but the riding space is not as big as Buick GL8
The appearance design of the new Weiran is consistent with that of the current model. The rear boarding platform is still high and still doesn’t look like MPV. Fortunately, it is still calm and business, and the proper atmosphere is not lost. The biggest change of the new gran is mainly concentrated in the interior part. It adopts a new style of central control screen and interior trim panel, with English letters printed in front of the co pilot. Overall, the interior style of the car is still too similar to that of Volkswagen tuang, lacking innovation and vitality.
We are familiar with the interior design of Buick GL8. The “land business class” and “es Luzun” adopt the standard MPV style design. The bumper is placed on the center console, saving a lot of storage space. However, compared with the “land business class”, the large screen design of “es Luzun” shows a sense of science and technology, and “Avenir Avia” takes a higher level in color matching and materials, Reach the flagship level.
Space is an important indicator to measure the excellence of medium and large MPV. In this regard, Buick GL8 has a high standard, with a length of more than 5.2m and a wheelbase of nearly 3.1m; The body size of the new weran is expected to be consistent with that of the current model. The vehicle length is more than 5.3 meters and the wheelbase is close to 3.2 meters, which is longer than that of Buick GL8. According to previous experience, the riding space of Buick GL8 is more spacious, especially the front and rear moving range of the second row is larger than that of winran, but the rear compartment space of winran is a little larger than that of Buick GL8. Of course, from a business point of view, more people will be willing to sacrifice part of the trunk volume for riding space.
One side electric sliding door is the bottom line, but the new style may not understand
As the new Weiran is not yet on the market, we can’t get the accurate configuration, but from the current situation, most of the configuration will be consistent with the current models. At most, there will be an upgrade in the scientific and technological configuration such as vehicle engine system, and the power system will continue. It is equipped with 2.0T high-power and low-power engine and matched with 7-gear wet double clutch, Buick GL8 is still a power combination of 2.0T + 9at. So we still take cash as a reference.
First of all, the biggest weakness in the current configuration of cash Granville is that for the entry-level model with a price of 286800 yuan, the sliding doors on both sides can only be manually operated, which is unacceptable for a joint venture medium and large SUV that is not cheap and positioned at the high end. In contrast, Buick GL8 is equipped with manual double-sided sliding doors except for the lowest configuration model with a price of 232900 yuan. The rest are at least one-sided electric sliding doors, which can better capture consumer demand.
In addition, when compared with the Buick GL8, which is close to the price, the biggest disadvantage of the high configuration model of the cash Gran 2.0T low-power version lies in the lack of driving assistance and active safety. In addition, the inability of the vehicle machine system to OTA is also a problem that needs to be improved. In terms of high-end models, cash Granville has almost supplemented the previous problems, but there are problems in the most important rear seat function links. For example, the whole series is not equipped with rear small table, which should not be used for a MPV focusing on business. Therefore, from a comprehensive point of view, the problems of the above cash Gran are also the places where the new Gran must change and improve, otherwise it is difficult to win.
Conclusion:
Through various comparative analysis, we expect that some of the problems existing in the cash prestige will continue to the new models, such as the price system and riding space. Even if the new interior design is used and the missing configuration is supplemented, it is believed that it is difficult to win the Buick GL8. The main reason for this