Recently, the “small wine box” flash store of Fenghuaxueyue beer surprised Kunming Joy City. The creative and novel wine box appearance, elegant Chinese style appearance design, and the interactive scene of the integration of wind, flower, snow and moon with the four seasons have attracted a large number of consumers to take photos and punch in. Many citizens say they feel the beauty and poetry of Yunnan wind, flower, snow and moon in the beautiful scenery of the four seasons. In this place where you can enjoy beautiful scenery, drink beer and listen to music, people who have been there call them “so comfortable and relaxed”.
A small wine box is airborne to see the beauty of the four seasons all day
The appearance of the wine box of Fenghuaxueyue beer flash shop comes from its travel suit “Fenghuaxueyue small wine box” this summer. The appearance is with moon white as the bottom and celadon blue as the edge. The whole space is full of elegant Chinese style artistic conception, which interprets the unique poetic and free atmosphere of Chinese culture incisively and vividly. After scanning the code and measuring the temperature, you enter it, and the beautiful scenery of the four seasons comes one after another. With intoxicated spring breeze, gorgeous summer flowers, bright autumn moon and romantic winter snow, the four seasons vividly present the beautiful scenery of Dali, Yunnan Province. In the small wine box, the scenes in spring, summer, autumn and winter are created through unique visual refining and atmosphere, and the presentation forms of wind, flower, snow and moon are different. Citizens wandering around, step by step, can really feel the poetic beauty brought by the four seasons of “wind, flowers, snow and moon”, and the atmosphere is very comfortable.
Through playing travel videos, travel diaries and the artistic performance of ukri and handdishes, the scene of “Fenghuaxueyue small wine box” has brought an immersive relaxation experience to the on-site consumers. Just at this time, I received a glass of Fenghuaxueyue Shiyue beer from the staff, drank the beer with mellow taste, rich and full layers and sweet taste, and then made an easy conversation with three or five friends. The busy week was released at this moment.
Walking small wine boxes awaken the hearts of citizens
With the normalization of epidemic prevention and control, although people have reduced long-distance travel, their hearts are still full of longing for travel. Therefore, Fenghuaxueyue beer launched a travel suit small wine box this summer, which contains two bottles of Shiyue beer, two custom glasses and a luggage tag for taking photos and clocking in. It reminds consumers to travel and relax at any time. In addition, Fenghuaxueyue beer, together with lonely planet, the world’s top tourism IP planet, launched seven cool Chen beauty routes this summer to provide tourists across the country with the beauty of Amway Yunnan. At the same time, a number of tourism bloggers were warmly invited to set foot on the colorful land of Yunnan, take “Fenghuaxueyue small wine box” to the nature of Yunnan, embrace the moment of rest and relax. The flash store in Kunming is to bring the brand concept from online to offline, so that friends in the city can also immerse themselves in the poetic beauty of wind, flower, snow and moon. “After visiting the small wine box, it seems that you are traveling all year,” said Mr. Zhou, a citizen.
Continue to promote high-end brand and help “cloud products out of Yunnan”
Fenghuaxueyue beer originates from Dali, Yunnan. As a well-known local brand, Fenghuaxueyue is a firm promoter of the policy of “cloud products out of Yunnan”. With the strong support of Dali municipal government and Carlsberg group, based on the original classic products, we have developed two high-end products, special brew and Shiyue. By constantly enriching the product line and upgrading the brand image, we have continued to promote the high-end brand, accelerated the pace of local beer brands in Yunnan, and gradually expanded the brand influence to the national consumer market, Create greater social and economic benefits throughout the country.
Seize the opportunity of new cultural tourism consumption and deepen consumer communication
In recent years, the growth of Fenghuaxueyue beer brand has benefited from the dividend of the continuous growth of Yunnan tourism industry. As a bright business card of Yunnan, Fenghuaxueyue beer has also made a voice for Yunnan cultural tourism. The name of Fenghua XueYue beer comes from the four scenes of Dali: “xiaguanfeng, shangguanhua, Cangshan snow and Erhai moon”. For consumers, in addition to providing diversified high-end products, Fenghua XueYue beer also puts forward the brand slogan of “like poetry, Fenghua XueYue” to encourage people to enjoy the rest time in life and enjoy the beautiful scenery flowing in the four seasons. Whether it’s the Yunnan beauty route launched this summer or the small wine box flash event that landed in Kunming for the first time, it’s a series of measures to make the brand high-end. In the coming autumn and winter, Fenghuaxueyue beer will continue to deepen communication with consumers. Under the beer drinking scenes in different seasons, people will enjoy different Fenghuaxueyue and feel the poetic life of Yunnan.
Yunnan Province recently issued the three-year action plan, an important document to “boost the consumption of new culture and tourism”. Taking this opportunity, Fenghuaxueyue beer will actively respond to the call, promote Yunnan’s good mountain, good water and good culture while communicating with consumers, and contribute to the overall goal of building Yunnan into a “double strong province” of culture and tourism within three years.