The Oriental magic blockbuster “new gods: the rebirth of Nezha”, produced by light chasing animation and directed by Zhao Ji, exposed the concept poster of the “rebirth” version and announced a strong march into the summer file of 2020. As the fifth work of the light chasing team, it is also another new Guoman carefully created by director Zhao Ji after the box office acclaimed film White Snake: origin. It coincides with the first anniversary of its release. It has a sense of ceremony and has attracted much attention! The story focuses on China’s local superhero Nezha, creatively integrates modern fashion elements, has a novel style never seen before, redefines the new Guoman, and strives to present the audience with a big screen feast with the perfect combination of China’s unique aesthetics and wonderful imagination. The film is produced by light chasing animation, Ali film and BiliBili film, and jointly produced by bubble Mart. It will be launched in national cinemas in the summer.
Redefine the new Guoman!
Subvert the traditional Chinese style and build an oriental superhero in the new era
The concept poster of the newly exposed “rebirth of Nezha” version of the film “new gods: Rebirth of Nezha” vividly shows the excellent texture of its Oriental magic blockbuster on paper, and the cool painting style of the film is also vividly displayed. New country man wind and cloud rise again, grab the beach and land in the summer file! In the poster released, Nezha, who has experienced three thousand years of reincarnation, is half bent on a dazzling Golden Lotus in full bloom. He is full of combat effectiveness and seems to be ready to go. It was Nezha holding the heaven and earth circle, wearing mixed sky silk and stepping on the wind and fire wheel who held the lotus and showed three heads and six arms to echo with the reborn Nezha in front of him. What kind of challenges he will face in this life and what magical stories will happen make the audience look forward to it. This summer, let’s wait and see!
Based on the classic IP “the romance of gods”, the film has carried out an in-depth study of traditional culture. At the same time, in the new world outlook, different from the traditional classical Chinese style in the past, it creatively integrates modern fashion elements, subverts the public’s cognition of traditional national style animation and redefines the new national style! In addition, the refreshing painting style, combined with the fascinating story plot, the magnificent Oriental magic world and the exquisite pictures with great visual impact, vividly presents the well-known legend of Nezha and creates a local superhero in China!
New breakthrough in Chinese animation!
Chasing light challenged the hot-blooded painting style for the first time. The original team of White Snake: origin spent four years making great contributions
As a leading animation production and film company in China, chase light animation has been committed to building animation films with Chinese traditional culture and world-class industrialization level since its establishment in 2013. Among them, White Snake: origin, which took three years to build, with its moving love story, exquisite Chinese style aesthetic style and high-level excellent production, grossed 455 million, ranked second at the box office of Guoman in 2019, ranked among the top four in the film history list, and received countless “boiled water” recognition and support. Not only let China’s animation industry see the great potential of adult to commercial animation films, but also become a new benchmark of the industry.
This time, light chasing animation returned with a brand-new work “new gods: the rebirth of Nezha”. It was created by the original team of “White Snake: Origin”. Since its preparation in 2016, it has been created and produced for four years! Director Zhao Ji said that this is a very difficult and challenging theme story. Many new attempts have been made in technology. There have been great breakthroughs in story creation, CG production and visual style. This is not only a great challenge for the light chasing team, but also an unprecedented interpretation of Oriental superheroes in this novel form in the field of Chinese animation. It is reported that the light chasing production team has been doing relevant technical exploration and testing since 2017, hoping to give the audience an immersive viewing experience from the construction of fantasy world outlook to the setting of character performance actions, as well as the presentation of hot-blooded painting style. It can be seen that this top-level production of xinguoman is full of sincerity!
Directed by Zhao Ji (White Snake: origin), the film “new gods: the rebirth of Nezha”, produced by light chasing animation, Ali film, BiliBili film, and jointly produced by bubble mart, redefines the new Guoman and creates an oriental superhero legend. Please look forward to it.