Former Apple chief designer Jony Ive left apple in 2019 after he was responsible for many major product development of the technology giant.

Recently, an article in the New York Times Based on Tripp mickle’s book “after Steve: how Apple became a trillion dollar company and lost its soul” revealed the deep reasons why Johnny Ive left apple.

The article first emphasizes the relationship between Jony ive and Steve Jobs, and introduces in detail the research and development of the iconic IMAC. Jony ive and jobs are famous for their close cooperation. Jobs often goes to the company’s design studio.

However, with the addition of cook and the death of jobs, Jony ive’s work at Apple has changed a lot. Cook seems to have less interest in design than jobs, and he went to the studio much less during the development of Apple watch.

It is reported that in the process of Apple watch’s focus from fashion to fitness, Jony ive contacted cook because he felt tired and planned to quit the industry. In addition, Jony ive also had arguments with his colleagues about promoting and managing hundreds of employees. He hoped that the design team would only be maintained at about 20 people.

Worried that Jony ive’s departure would affect the stock price, cook had to reduce Jony ive’s responsibilities and appoint him as the chief designer. At that time, few people at Apple knew about Johnny ive’s depression and burnout.

These changes have also led to a major change in the way Jony ive works, from reviewing products almost every day to sometimes not commenting for weeks.

In addition, cook is constantly changing the direction of the company, including hiring James bell, the former financial director of Boeing, as the company’s director to replace Mickey Drexler, the marketing director, which Jony ive does not support. Cook’s practice of giving the finance department more say also angered Johnny ive.

When Jony Ive decided to leave, one night in June 2019, he called his design team to the theater and watched the film yesterday, which discussed the “eternal conflict between art and business”. After watching the film, Jony Ive told his team that “art needs appropriate space and support to grow.”

A day later, the design team was told to empty the calendar of meeting with Jony ive. Jony Ive told them that his time in the company was coming to an end with the completion of the new building. Johnny ive praised the team and assured them that he would continue to be an apple consultant through his design company lovefrom.