The timeline of consumer creation on the internet has been marked by a steady evolution of tools and platforms that make it easier for anyone to create and share content online, from blogs to social media to mobile video. We believe the blockchain is the next frontier for consumers in that it will give more control and compensation to online creators. We believe creation will unlock the blockchain in the same way that it unlocked the internet. That’s why we’re on a mission to democratize on-chain creation.
We’ve been experimenting with different approaches to realize our on-chain creation mission, including social gaming, artist collaborations, and most recently weekly sprints. With each experiment, we’ve attempted to answer questions about how the mission might work; the process has uncovered the core areas we want to explore. These include:
Ownership and Compensation
Attribution and Provenance
Composability / Portability
Remixability / Forkability
Successful consumer products tap into core human needs: the need for meaning, for self expression and creativity, the need for recognition, influence and ownership. We want to make the cruft of using the blockchain fall away and create the best consumer experience you’ve had online. We want to wrap all of these product qualities into toy-like experiments so simple that a child could understand them.
Over the next 6 months, we’re going to be hacking on proofs of concepts around these product qualities and features. We’re excited to ship more stuff. We want to create things we can study and learn from—things that you can respond to. We’d love to build with you. We’re extending an invitation to come play with us and give your feedback. Share your dreams for what you want to see the blockchain become next. We just might build it.