A growing number of influencers, brands, and Creators are turning to Social Tokens to monetize their audience and create value for their Communities. But what are Social Tokens? And more importantly: are they right for you and your audience?

In this piece, we explain what Social Tokens are and why they’re beneficial for Creators and their Fans. You’ll also learn how you can start using Social Tokens to build deeper relationships in your own Community. 

By the way, don’t worry: you don’t have to be a crypto expert to get started with Social Tokens. As you’ll see below, platforms like Mintted make it possible to start using Social Tokens without needing to understand blockchain, smart contracts, or anything else. 

Before we go any further, though, let’s make sure we’re clear on what Social Tokens are, and how they allow Creators to build real Communities for their True Fans.

Social Tokens, Explained

Social Tokens are a unique way for Creators and Communities to monetize themselves. The value of these Tokens is backed by the reputation of an individual, a brand, or a Community.

Many Creators these days use social media and other platforms to try to monetize their skills or content. However, these platforms (like Instagram or Facebook, for example) earn revenue by running ads. This model is problematic because these ads interfere with a Fan’s experience while they are trying to enjoy their Creators’ content.

Social Tokens are built around the principle of the "ownership economy" and are valued based on the assumption that a Community will be more valuable in the future than it is right now. 

Social Tokens allow Creators to build and control their own economy within their Community. Essentially, Social Tokens turn Fans and Community members into part-owners of their favorite Creator’s brand. Fans can then collect or sell tokens from their favorite Creators.

In short, the reason Social Tokens are so powerful is because they turn Fans into sponsors who will look out for the good of their Creator’s Community, because they now have a stake in it.

How Mintted’s Social Tokens Build Real Communities

At Mintted, we want to help as many Creators as possible, so we decided to build a Social Token platform that is easy to use and understand. We understand that Creators, for the most part, want to focus on creating the most valuable content possible for their Communities. That’s why we make it easy for Creators to launch their Social Tokens. Using Mintted, Fans can buy their favorite Creators’ Social Tokens with a credit card and other popular payment methods, effectively removing gatekeepers. 

Mintted also lets Creators build real Communities in a way that inherently rewards Fans and allows deeper relationships to develop between them and their favorite Creators.

One way we do this is with our Fan Tier system.

In this system, a Creator’s Community is divided into different tiers based on the number of tokens they hold, which reflects their engagement and commitment. These tiers have different status, which grants them access to certain special features inside of the Creator’s Community. 

This tier system also benefits all parties: Fans, Communities, and Creators. Fans receive benefits for supporting the Creator and their Social Token, because the more tokens they have, the more benefits Fans receive in the form of special perks, exclusive content, etc. 

Here are just a few of the benefits Creators can give their Fans using Mintted:

• Meeting in person. 
• One-on-one Zoom. 
• TikTok advice.
• And much more…

Creators also benefit, because the tier division triggers aspiration among Fans, boosting their motivation to upgrade their status to further engage with a Creator’s content, and receive even more rewards and perks.

The result is a more engaged Community that creates immense value and deeper relationships for both Fans and Creators.

How to Create Your Own Social Token

Our Social Token platform is easy for Creators and Fans to use and understand. Create your own token now and take your Community to the next level.

You can get more details about how Mintted empowers Creators by getting in touch with us here.