Telegram founder Pavel Durov said in a message on the app early this morning that, as previously promised, the ability to buy Telegram usernames on the dedicated platform Fragment has now been rolled out and the username auction has begun. Additionally, the ability to sell existing usernames on Fragment will roll out in a few days. Pavel Durov said that this is the first time in the history of social media to create a fair and transparent username market, people will have ownership of their social media addresses, these addresses are protected on a decentralized blockchain network. Unchangeable in the ledger; this is just the beginning, but an important milestone, and power has already begun to shift into the hands of users.