Intro + Context

Genesis

Techno music, with its roots deeply embedded in the post-industrial landscapes of Detroit, emerged as a futuristic and machine-driven sound that mirrored the technological zeitgeist of the late 20th century. Pioneered by visionary artists like Juan Atkins, Derrick May, and Kevin Saunderson, techno was characterized by its repetitive beats, synthesized melodies, and the innovative use of technology to create music that felt like a direct emanation from the digital world. This section will explore how techno's foundational elements reflected a broader cultural embrace of technology and how its global spread marked the beginning of a new cultural movement intertwined with tech advancements.

The 1990s

The 1990s were a pivotal decade for technology, marked by the rise of the internet, the digitalization of information, and the birth of the modern startup ecosystem. This period saw the introduction of groundbreaking technologies such as the World Wide Web, which democratized information access and created a new digital frontier for exploration. Startups like Amazon, Google, and eBay, born in this era, capitalized on this digital boom, embodying the innovative and risk-taking spirit that would also come to define the techno movement.

Techno B2B Technology

The synergy between techno and technology was not merely coincidental but a reflection of a shared ethos and cultural momentum. Techno events, often held in abandoned factories or warehouses, became melting pots for tech enthusiasts, hackers, and creatives, fostering an environment where ideas could intermingle and inspire technological innovation. The DIY ethic of techno, with its emphasis on experimentation and self-expression, resonated with the startup culture of the 1990s, which valued innovation and disruption.

Both techno and technology surged as revolutionary movements aiming to change the world. With foundations on collaboration, disruption, and almost a philanthropic approach.

The legacy of the 1990s techno scene and its impact on technology and startups extends well into the 21st century. The ethos of innovation, collaboration, and a boundary-pushing mentality continues to influence contemporary tech culture and startup environments.

“The club (tresor) became a symbol for the reunification of East and West Berlin in the '90s. It was the only club that was largely accepted by both East and West Berliners.

Terra Vision, Google, and some Berlin Culture.

The Netflix Series “The Billion Dollar Code” (a story about Terra Vision software), showcases how techno culture, art, music, and engineering impact what some years later turned into Google Earth.

This short documental is pretty interesting because it takes place in Berlín and some years later both Terra Vision founders travel to an early-stage Silicon Valley where they met Brian McClendon who showed them the startup ecosystem.