If you've been keeping an eye on our Twitter, you likely know our key mission: "bringing web2 social data onchain." But what does this actually entail?

In simple terms, it means we can collect data from major web2 platforms like YouTube, Spotify, TikTok, Instagram, etc., and make it accessible onchain for dApps to utilize.

This data access levels the playing field between web3 and traditional web2 social applications, enabling them to target and engage users more effectively, enhance their algorithms, and streamline advertising strategies using the same datasets.

However, this is just the start. The exciting part is what we call the "Fan Data Backpack," or the ability to effortlessly transfer your offline identity to the blockchain. With the Fan Data Backpack, dApp users can create rich user profiles by connecting their existing social media accounts. For instance, a web3 streaming service can automatically generate artist profiles through Spotify connections. Similarly, a web3 social platform can allow users to secure their handles by logging in through Instagram.

The Digital Fan Backpack simplifies the transition of web2 users to web3 like never before. And this is only the beginning. The integration of cross-platform accounts unlocks endless customization possibilities for dApps. Imagine a scenario where artists can directly reward their most engaged fans or incentivize the creation of user-generated content that directly benefits them. This is just one example of how the Fan Data Backpack can facilitate onchain rewards for completing tasks offchain.