Camp aggregates online user data, enabling users to own and monetize on their identity while giving protocols the insights they need to build immersive user experiences.
Establishing product-market fit is extremely difficult. Everyone can agree that it’s the most monumental challenge that Web3 teams face today. It isn’t a coincidence that to date, no Web3 app has ever seen sustained organic growth or engagement. It’s left the entire industry wondering - why are there no widely-adopted consumer-grade apps built on blockchain?
Data is King
It’s because teams lack an understanding of user identity: their interests, preferences, and behaviors. Without knowledge who their users are, teams can't offer meaningful, personalized experiences.
The solution is data. When protocols have information on their users, they can create tailored and immersive experiences. They can build algorithms that respect the interests of their users and create onboarding processes that are ubiquitously easy to understand for Web2 natives. With these tools in place, protocols can find product-market fit organically and build self-sustaining ecosystems.
Unfortunately, user data is currently offchain and inaccessible. Without access to consumer data (which is gated by stringent data provisioning walls), protocols often find themselves having to leverage premature airdrops in order to bootstrap an initial following. The issue is that this attracts users who are more interested in short-term monetary rewards than the protocol itself. The result? Massive selloffs upon token launch and high churn amongst users.
Centralized Data Ownership is Problematic
Web2 companies have built dynamic and immersive user experiences because they have ample access to information about their users - interests, purchasing habits, and preferences from music to gaming and everything in between. Unfortunately, this information is aggregated and controlled by a small handful of tech conglomerates including Google and Facebook who retain the data themselves, which poses a massive security risk. Consider the recent Capital One hack in 2019 that leaked personal information of 100mm+ customers (including SSN), or Microsoft’s server hacks in 2021 of ~300k accounts. Centralization of data exposes tremendous issues around user privacy, and results not only in the loss of data, but more importantly, of user trust. In addition, given concentration of data in the hands of a few players, it gives these incumbents a massive leg-up in the industry, stifling innovation and competition.
To solve this, user identity must be brought onchain. Web3 is predicated on decentralization and distributing ownership to users; yet existing Web3 solutions have failed in attempts to do this by focusing on onchain data. Given the lack of truly engaging consumer-friendly Web3 apps, onchain data is scarce and generally low activity, and doesn’t paint a full picture of a user’s identity. Instead, what matters is data from the places where users really spend their time online - across Web2 platforms like YouTube, X (Twitter), TikTok, Instagram, Spotify, among others. Understanding and leveraging such valuable data onchain unlocks a massive opportunity for the Web3 ecosystem.
Camp Offers a Novel Approach
Enter Camp Network, the World’s First Identity Layer. Camp aggregates online user data, enabling users to own and monetize their identities that have been established over time in the Web2 world. Camp is the only team in Web3 that has access to verified Web2 data which not only helps teams build better experiences but ultimately benefits the users who are able to own it.
Consider the following analogy: LastPass, a password management service that securely stores and encrypts passwords, allows users to seamlessly manage their credentials across multiple devices. LastPass makes money by offering different plans to individuals and institutions alike. Camp effectively acts as the single sign-on for Web3 where users can store their digital identities onchain. The difference is that instead of users having to pay, they are compensated when they elect to share their data with our ecosystem.
Access to this level of verified data across the Web3 ecosystem is a true game-changer. Imagine a Web3 streaming platform struggling to onboard users. With Camp’s data, the platform could integrate social logins, allowing users to create accounts using their Spotify credentials. This allows them to seamlessly bring their favorite artists and preferences along with them - no awkward onboarding or waiting for algorithms to relearn the social data. Or think about a dining app where users earn rewards for sharing their experiences. Camp enables effortless Instagram integration that lets users connect their accounts and get rewarded for posting about their favorite restaurants - and this data stays with them onchain. Camp’s data integration uniquely allows teams to master the “data algorithm”, which ascertains that the more a company understands its users, the more successful they will be in onboarding and retaining users. This alone will be the opportunity to onboard the next 100mm people to the blockchain.
Why Us?
If you believe in the long term mass adoption of crypto, then you believe in Camp. We’re backed by the best team possible to realize the mission of web3 ubiquity. We have experts across all circles in which we intersect - scalable applications (Figma), blockchain (CoinList, WalletConnect), oracles (Chainlink), and entertainment and media (The Raine Group), along with the best investors in the world (Maven 11, OKX, Paper Ventures, Alchemy, among many others).
Join Us
Follow us on Twitter and join our Telegram and Discord for real-time updates on our progress, new initiatives and our rapidly growing ecosystem. Apply to our ambassador program and become an active member in our community. Share our builder program with the entrepreneurs in your life. Camp is paving the way for a new era in Web3, where data and identity are seamlessly integrated to create richer, more engaging user experiences. We invite you to join us on this journey.