Originally posted on FLOC*s Mirror Profile.
Are brand agencies in trouble?
Decentralizing Brand
What if there was a world where designers, engineers, copywriters, and strategists were able to instantly join an agency and start working on a project that interested them?
And what if the customers this agency supported were also owners and stakeholders in the organization?
Democratizing branding is an interesting proposition. Plenty of protocols are decentralizing social organizations and financial protocols, but few are taking on brand strategy, marketing, and video/audio projects.
FLOC* is leading the way in Brand3, the decentralized brand agency model. They’re a group of builders, designers and strategy pros redefining the way technical projects think about their brand strategy.
Normally a project would contract with a company for branding work, the work would be completed as requested, and the relationship finalized. Sure, there’s some customer relations in place. But, it’s a traditional B2B transaction that leaves much to be desired.
A New Business Relationship
Simply browsing through FLOC*’s different service offerings shows how they’re changing the industry.
By purchasing the agency’s “Motion Package” you already see the difference in approach. You’re getting:
- Video service package
- An NFT receipt
- 30 $BIRRA Governance Tokens
FLOC*'s Video Service Package
But What Does This Mean?
Business Dynamics
We understand the business dynamic around a traditional video service package. You need a video done for marketing, a provider creates it, and then you pay for it when the project is complete.
The first major difference we notice? The NFT receipt. Not only is it on-chain proof that your partnership has begun. In an odd sense, it’s commemorating your business relationship.
And while some may shrug at this, it shouldn’t be overlooked. In a B2B business world where Starbucks gift cards were appreciated by buyers for a decade… You don’t think a killer NFT is a better reward mechanism?
Ownership Dynamics
When looking past the service and transaction receipt, something much more valuable follows. Rewarding customers governance tokens, for purchasing a service package, creates a true partnership.
How is Brand3 more partner-centric?
I mean, how painful is it when your agency shifts its business model and you completely disagree with it? Sometimes it results in a lower level of service. Even worse, it results in a contract termination and unwanted change management for you, the buyer.
In the DAO-to-Business model, “customers” benefit from the transparency model DAOs bring. They’re aware of potential changes the organization may introduce, hires they propose, and any other number of business operations.
Your business relationship becomes the true partnership sales teams have you pitched for decades. Because of the $BIRRA governance tokens, where you’re a customer, you’re now an owner. And, you can be assured that your voice will be heard around decisions that might affect the future of the agency. And, ultimately, your partnership.
This is mutually inclusive. The Web3 ethos benefits the agency. Its transparency ensures better customer retention and relationships, resulting in lower churn and new referrals. Referrals drive customer acquisition, increasing ARR and more opportunities for DAOs’ customer relationship models to drive revenue.
Not A “Let’s Blockchain it” Case
Web3 enthusiasts can be guilty of trying to do things on-chain just because “blockchain”.
But, looking at how FLOC* truly rewards customers through ownership, shows they’ve looked at this deeper. They’re creating a customer success strategy that creates a mutually beneficial partnership. When FLOC* wins, customers win.
The crazy thing? We’re not even considering the DAOs ability to scale its work force. DAOs’ social coordination ethos enable orgs like FLOC* to easily source global talent to support its growth.
It remains to be seen, but in a world where many want to DAOify traditional models, Brand3 looks like it has a chance.
A chance to F**C* it up :)
