Marketing Weekly #04 - Shardeum

March 1st, 2022

Updates from Shardeum Committers Sync Up Call On Weekly Marketing Metrics for week of 02/21 :

The past week we have increased our activity, however we observe a decline in activity across all channels since the public launch, channel wise details :

Twitter : New followers on twitter are in slight decline. We also observe a dip in the impressions from 182.6K to 137K.

Discord : With Discord, we are working on implementing user feedback, we have received request to include language channel and we have opened a suggestion channel to get feedback

Note : Numbers represent new subscribers for the week

Telegram : We have done a few announcements on it in the past week and have ~300 new subscribers with low to no effort

YouTube : We haven’t published any new content on the channel, thus we aren’t seeing much activity here.

Next week : Plan for march is to produce content, and 2-3 AMAs, we will keep this open to community to create videos which can be published

Email :

Last week we started a few email campaigns - it is a welcome email. We are currently testing out the time for sending and frequency. The open rates of email campaign - # Of Email Opens/ # Of Email Sent is >40% which is exceptional. We observe the emails that have been automated, see stronger performance in terms of Open and Click to Open Rate, this could be as we are unable to see the number of unique opens for them and the number might be inflated.

Website : Traffic seems saturated at 2K

Next week : Plan to increase the outreach, as well as add blogs along with SEO - Keywords related to Shardeum.

Traffic Drivers : Social drives 50% of all traffic, while direct + natural 44% of traffic

Newsletter : Similar to decline as everything else

Next week - A dedicated page has been created, which will be shared across via all our channels to increase reach

That’s it for channel Updates. moving to Tasks.

Trello dashboard for tasks :

Super Shardian : We have announced the Super Shardian program - to provide recognition to top performers, we are monitoring the feedback we are getting and the plan is to start by this Friday

Discord : Ranks have been enabled, we are upgrading Discord to have more engagement events and activities.

Community Mod : Yash and Aaron were added as community mod Roles, they will work in answering and engaging community. We are connecting daily for it. Language channel mod are also being added. Role Titles are upto change

Community Driven Content : YouTube channel to generate content, videos and AMAs w Omar & Nischal next week. A twitter space in next 1-2 week

Content by community - created, voted and published by the community

Channel : Increase activity esp Reddit, and get more contributor engagement

For tasks planned before 31st march - Alphanet launch, the progress has been :

Keyword list - Done: These keywords to be focused in the content, 3 articles min a week target. SEO Documentation is also done
Welcome Newsletter - Done
List of Backlinks - Created - Targeting prominent blockchain content and driving traffic to ours, plan to share it with community
Weekly Newsletter - Started - Prepared by Subbu, version 1 sent on weekly updates
Automate Block Management - WIP : 80% done, rest to be done post feedback

Suggestions :

Track the number of spectator and attendees on call, to track progress on community involvement. Let’s get more from community to be in the calls.

Recording of the call: