Esports organization Team Liquid announced on Wednesday a multi-year collaboration with public chain Sui developer Mysten Labs to create a new fan loyalty platform and NFT collectibles experience. The long-standing esports team with esports teams in games such as League of Legends, Dota 2 and Counter-Strike plans to relaunch its existing fan loyalty program to provide fans who support the organization Bonus points.
Under the new platform, slated to launch in the second quarter of 2024, Team Liquid fans will have access to unique NFT collectibles that will allow them to customize avatars representing the organization’s mascot, Blue. The collectibles can also unlock exclusive perks and experiences for fans, such as discounts, event access, giveaway opportunities and "special access to players and teams," a Mysten Labs representative said.
Team Liquid and Mysten Labs will also collaborate on marketing initiatives, including live streaming and other content about crypto gaming on Sui.