Oaziz DAO — reimagining the events space with Web3
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February 9th, 2022

Can you imagine an event owned and governed by the community, where attendees are the ones receiving the profits and organizers are happy with that? Now imagine thousands of community events (conferences, festivals, concerts, meet-ups etc.) just like that. And this is only a small part of the ecosystem we are building. How can something like that be possible? Let us explain below.

Get ready  —  you will find interesting ideas as well as a host of information in the article below. Ultimately, after you finish reading, you will not only understand us better but most likely share our vision and enthusiasm. Let’s go!

Our core values

Before we dive deep into the product itself, we think it’s important to share the core values of Oaziz DAO and the ideas behind the products we are building.

Oaziz obviously comes from the word “oasis”, which means a fertile land in a desert, providing a habitat for animals and plants. Historically, oases have been of critical importance for trade and transportation in desert areas. By managing oases’ land and water constantly and carefully, people grew plants and achieved a so-called “oasis effect” in the desert, with huge date palms, fruit trees (banana, orange etc.) and other plants growing.

In short, people used what nature gave them, upgraded and used it for the collective benefit of everyone traveling through the desert.

We believe that oases and their effect on the desert is very close to the core values of Web 3.0 as well as our own. We want to build products that bring value and profit to everybody who’s using and contributing to them.

Co-ownership and co-governance of products by users is a priority standpoint for the products we are building at Oaziz DAO.

Mission

To build “fertile” Web 3 products in the desert of Web 2.0, providing a new habitat for all users — decentralized, co-owned and co-governed by them, instead of centralized corporations.

Why DAO?

A DAO is a Decentralized Autonomous Organization managed by its members in a democratic way, on the blockchain.

DAOs are controlled by members through voting instead of centralized authorities. Voting rights are distributed among all members with tokens or NFTs, for example.

DAOs are gaining momentum and we will see more and more of them appearing, because they are indifferent to outside manipulation (eg. official countries’ legal frameworks) and their governance rules are guaranteed by code instead of people, which is far more trustworthy because the latter involves human factors such as corruption, for example.

The same is applicable to ownership rights in the DAO, where they are guaranteed by code and can be influenced through community voting only, making an “Eduardo Saverin vs. Mark Zuckerberg” situation (Zuckerberg diluted Saverin’s shares and kicked his partner out of the company) almost impossible.

Why Oaziz should be a DAO?

The answer is simple: because DAOs are Scalable, Sustainable, Profitable.

The DAO structure of Oaziz is the foundation behind the whole ecosystem, which is why we believe events should be organized as DAOs; so-called “event DAOs”. This way we can make the entire ecosystem highly scalable, sustainable and profitable.

Scalable: DAOs provide an opportunity to**:**

  • have thousands or even millions of event DAOs created by the community with Oaziz in the form of subDAOs;
  • openly and transparently attract talent, contributing to the success of the DAO.

Sustainable: DAOs are governed by engaged and incentivized communities, instead of centralized authorities. As a result, they are much less influenced by single individuals, which is a fundamental competitive advantage in the long run.

Profitable: every DAO is a business venture, aiming to make money for its members, guaranteed by code. If the idea of the DAO or event DAO particularly resonates and brings in profit, the future wholly depends on members’ desire and imagination, because the problem of scalability and sustainability is already solved.

We believe that the DAO structure is the only one which can put all ecosystem players in one boat and make them collaborate and work together, sharing the same goals and interests, resulting in the prosperity of the whole industry.

When talking about the events space specifically, DAOs incentivize every ecosystem player — whether it is an attendee, venue, ticketing platform, supplier, speaker or event planning agency  —  to be a part of the same DAO or number of DAOs, because there is no reason to avoid an opportunity to work and collaborate with DAO members instead of looking at them from the sidelines.

Some simple examples: event venues had better be part of the DAOs, because this way they are more likely to be chosen by the community. In addition, they will not only be paid for renting out their venue space, but will also get a cut from the profits of the DAO. The same is applicable to speakers or sponsors, where they are just better off as part of the community.

Oaziz — making Community-owned events a reality

As the first team inside our DAO, combining our core values, experience and expertise, we came up with the idea of Oaziz  —  a DAO whose aim is to build an ecosystem for the events space, co-owned and co-governed by the community.

The burgeoning trillion-dollar events market (any type of gathering such as conferences, concerts, shows, sports etc.) is mainly divided between large corporations owning venues worldwide and providing event planning services. At the same time, software event management and ticketing companies provide smooth processes for selling tickets with fiat and managing events, but without any Web 3.0 instruments to maximize profits or engage communities. They also have no intention of sharing profits with their users, which is the key value component we find vital for the events market to thrive.

While it's considered normal and logical in the current environment not to have attendees among the beneficiaries, we find it crucial to have a Web 3.0 oasis where all parties involved can own a stake because they like this or that event or community.

Due to the rise in the amount of time people spend online, the metaverse phenomenon and mainly the power of crypto and Web 3.0, communities and open-source philosophy give us an opportunity to implement our ideas much quicker than we could have ever expected or even imagined.

Let’s go deeper and figure out what problems we see and how we are solving them.

Problems

  1. Events suffer from low community engagement and expensive paid traffic organizers have to buy on Google and Facebook. After events end, organizers have to build engagement and (in the worst case scenarios) the community from scratch, constantly investing in traffic and trying to make them profitable;
  2. As it’s hard to constantly engage communities, it’s harder to attract sponsors and ticket sales early on and maximize revenue and profit as a result;
  3. Web2 tools are trustless and permissionless, and therefore don’t provide any opportunity for all parties involved to own, govern or profit from events they are part of;
  4. There is no opportunity to manage and analyze event DAOs, as well as to browse and participate in them.

How are we solving these problems?

The ecosystem consists of the following products and services:

  1. Web 3 tools for:

    1.1 engaging communities and creating event DAOs;

    1.2 governing and analyzing event DAOs;

    1.3 browsing and participating in event DAOs;

    1.4 crowdfunding event DAOs;

  2. Attend-to-earn: protocols for maximizing event revenue and profits;

    2.1 community sponsor slot auctions;

    2.2 community NFT ticketing;

  3. Renting out “land” (space) and entire venues across different decentralized metaverses to event organizers;

  4. An event talent DAO & planning agency for events across different metaverses.

    Let’s dive deeper into each of the above points.

1. Event DAO tools: engaging communities, browsing, participating, creating, crowdfunding, analyzing and governing

1.1 for Attendee:

  • Browse and become a member (citizen) of event DAOs

Imagine an event calendar, filled with events happening worldwide. You pick the one you like (let’s say a conference in a few months), but you don’t just buy a ticket —  you decide to become a citizen (member) of the event DAO and purchase an NFT, giving you voting rights and allowing your pocket to profit in the process.

Now, imagine your own calendar, filled with the event DAOs you are a member of and compare it to those boring old standard event calendars  —  cool feeling, huh? We feel the same.

  • Propose and vote

Vote for the ideas from the community or propose your own ones in your profile: speakers, venues, agenda topics, budgeting etc. You are governing the event, but with that power comes responsibility  —  your decisions influence revenue and profits as well as the entire event DAO.

  • Attend-to-Earn

All your earnings from events can be claimed in your profile.

Besides getting a cut from all events you participate in, you can increase your earnings by bringing more value to the event: selling tickets and sponsorships, managing, creating content, promoting etc.

We will share more on earning opportunities with event DAOs below.

  • Manage your NFT tickets & Collect POAPs

Manage your tickets and citizenships (memberships) as well as create NFT collections with POAPs when attending events. All NFTs can be traded on secondary markets.

1.2 for Organizer:

  • Create Event DAOs = engage and incentivize communities like never before

We strongly believe that the community is the key to success. Even if you want to build and engage a community in a Web 2.0 environment, there is no better way to do that than by sharing a stake. Current tools do not provide any reliable guarantees that can be enough to build huge communities in the long run.

The DAO structure for events gives you this opportunity, guaranteed by code. This way, the focus shifts from attracting as many people as you can and motivating them to come to your event and buy a ticket (and again from scratch after the event ends), to investing your time and money in building a core community.

Attract citizens, not tourists

“Grant citizenships” instead of “attracting tourists” to your events. Imagine a country with no citizens or just a few which has to attract tourists all the time to survive. This is how we see the current events market, where most events have few citizens (usually the main stakeholders) and all compete with each other to attract as many tourists (attendees with no stake in the event) as they can. The one with the most capital usually wins, taking all the benefits for its citizens. Then the game starts all over again.

By contrast ,  event DAOs are filled with citizens interested in their continued success and who organically attract tourists to their event DAOs.

Incentivized communities (citizens) = higher revenue and profits

We guess you are already starting to get it. Selling sponsorship packages and tickets depends a lot on the community you have. If your community is engaged and growing , demand is higher, resulting in the growth of your revenue.

What is wonderful about event DAOs  is that  they are not limited to giving communities a stake. They are far more than that, and we will explain why below.

  • Manage ana analyze event DAOs

The final goal is to develop an interoperable management and analytics tool (open source and custom domain) for event DAO organizers, applicable for offline and online events, across different metaverses.

In the beginning the organizer profile will consist of the following fundamental segments:

Membership (Citizenship)

An important segment of the profile where organizers set the price and number of citizenships as well as ownership allocations for their citizens, see the funds they have raised from citizens and who those people are (if they don’t remain anonymous).

Treasury

All funds that a DAO raises and earns go directly to the treasury. Managing event DAO funds is done via multisig. The treasury’s key holders are chosen by vote via the community.

Ticketing

Managing NFT tickets and POAPs, as well as setting up ticket sale details for citizens for maximizing event revenue and providing additional incentives for the community. We explain this part below.

Sponsorship

Sponsorships are usually the main revenue stream for events (especially if it’s a conference type event), so this is a very important part of the organizer profile where he/ she manages sponsorships and holds sponsor slot auctions. More details on the latter below.

2. Protocols for maximizing event revenue and profits

As already stated above ,  communities get incentivized when they share a stake in events, becoming so-called “citizens”. As citizens contribute to the events they co-own, they increase demand from sponsors and attendees.

We decided to go further and provide more money-making opportunities for organizers and citizens:

2.1 Community sponsor slot auctions

All event organizers want to get money from sponsors early on, but that doesn’t happen for many reasons as stated and explained above. We’ve come up with a solution to make it happen.

Every event venue has a limited amount of space in square meters, whether it is offline or online in the metaverse. Therefore, when an event DAO incentivizes its community and grants citizenships to its most active and valuable members, it can hold a sponsor slot auction (we call them “land actions” due to the fact that there’s a physically limited amount of space at the venue where sponsors can eg. place their booths).

Of course, this cannot happen without citizens, who are granted the opportunity to be the first to buy this space at a minimum price and resell it to sponsors. The auction is thus divided into two parts:

  1. The internal auction for event DAO citizens. Let’s go step by step:

    1. 1 citizens set the date, length, number of slots and minimum bid of the internal land auction via a vote;

    1.2  the internal land auction is held for citizens;

    1.3 NFTs with land ownership rights appear in citizens’ accounts.

  2. A public auction with accredited sponsors:

    2.1  citizens set the date, length, number of slots and minimum bid of the public auction;

    2.2  the public auction is announced, sponsors go through the accreditation process to avoid scammers and spam at the auction;

    2.3 the public auction is held;

    2.4 NFTs with ownership rights are transferred to the winners of the auction;

    2.5 profits generated from reselling land slots by citizens go to their wallets, excluding the event DAO and Oaziz DAO cuts.

This way event DAOs can remain sustainable and profitable respectively, because they get sold out long before the event starts by selling land (sponsor slots) to citizens.

In turn, citizens receive additional opportunities to profit by reselling land to interested sponsors. Ultimately, citizens profit twice: from the event DAO treasury and from reselling land slots.

Meanwhile, Oaziz DAO also receives its cut for providing the platform.

2.2 Community NFT ticketing

NFT tickets provide tremendous engagement and revenue opportunities, especially when talking about selling tickets to concerts or sports events. NFTs can include lots of different perks for their holders besides actual entrance to the event: exclusive merchandise, VIP status etc. What’s even more important  is that event organizers and artists are the main beneficiaries here, receiving the main revenue from selling tickets. Additionally, they get royalties every time an NFT is sold on a secondary market.

Let’s say you as an event organizer sold a ticket for $100, got $99 and paid $1 in commission. The new NFT ticket owner can resell this ticket and the organizer will still get their cut from the deal. This can only be sustainable in the long run with NFTs.

Taking all that into account, as well as our core belief in the value of communities and the co-ownership economy, we came up with the following NFT ticketing system which provides additional money-making opportunities for citizens.

Here are the step-by-step mechanics:

  1. the event organizer creates a limited number of NFTs (gen 0), and sets the price as well as the description of the perks included in it;

  2. the event organizer sells a portion (or all, depending on the event organizer’s sales strategy) of these NFTs to their event DAO citizens;

  3. holders of these gen 0 NFT tickets have the right to mint a limited number (set by the event organizer as well as the perks included of gen 1 tickets) and resell them on the secondary market;

  4. citizens can resell gen 0 NFT tickets on a secondary market, or if they don’t want to lose exclusive perks, mint gen 1 NFT tickets, sell them and get the profit, while the event organizer still gets their cut.

    These gen 1 tickets have fewer perks in comparison with gen 0, providing citizens with exclusive perks and money-making opportunities.

3. Renting out land across decentralized metaverses to event organizers

The Venetian in Las Vegas. Marina Bay Sands in Singapore. If you visit these cities you will definitely notice these two buildings and most probably enter them if you participate in some form of event. Not everyone may know, perhaps, but both buildings (as well as many others in China, for example) belong to the Las Vegas Sands Corporation, a $33bln company. They are not merely offering exhibition & conference venues, of course. Sands Corp. builds resorts and casinos, but conventions, conferences and exhibitions bring in a very solid portion of their revenue: renting out space, selling room packages to event organizers and additional revenue from event attendees spending time at their locations.

This is just a small example of a company building spaces for people to gather together in the physical world.

We strongly believe that metaverses will grow and people will be constantly spending more time there. There are tons of articles explaining why, but let us be quick and precise with the answer  —  the capital and brainpower shifts to the technologies focused on making our time spent in the metaverse really exciting, even in comparison with the physical world.

Our plan is therefore to buy land in different decentralized metaverses we believe in and build venues where people can gather and spend their time by attending conferences, concerts, clubs etc. Moreover, we won’t be alone, so why not create a marketplace for all venues like that, huh? There is so much that can be done and thanks to the scalable structure of DAOs , anyone can build a team and create a subDAO to do so. So exciting!

We are bullish on the vision that if we do it early and do it right, we’ll be one of the leaders in the metaverse real estate business, co-owned by the community.

4. Event talent DAO & planning agency for events across different metaverses

Offering event planning services to a company doing events in the metaverse is an obvious move for us and the whole industry. But being one of many agencies is not the way here. Moreover, it won’t be an option for anybody in the future, because the way companies will choose employees or contractors will change, along with the whole job market itself.

But let’s zoom in on the events space in particular.

Event agencies in Web 2.0

How do you find a good event agency? In the current environment you usually ask your network (people you trust) for recommendations and choose the one which in your opinion offers the best value for money.

How do we envisage event planning agencies in Web 3.0?

We see them as essential parts of talent DAOs for the events space.

Let’s explain what that means and dig deeper into the operations and opportunities of an event talent DAO:

  • The reputation system is the foundation. It shows the reputation of each member based on money earned for the DAO, experience, quality of project execution, communication with team members, client testimonials etc.;
  • A level playing field. Due to the co-ownership nature of DAOs, all members are in the same boat and motivated to have highly ethical, experienced and skillful colleagues, because any kind of fraud, nepotism, dishonesty or other harmful actions within the talent DAO teams will result in the decline of reputation, as well as the results of the DAO as a whole;
  • Finding talent and building teams. Members of a talent DAO can act as individuals or join other teams, as well as find talent and build their own ones;
  • Access to capital. Every member or team can send proposals asking for funding for a certain purpose (eg. organizing an event on behalf of their team or Oaziz DAO). If the parent DAO (Oaziz) approves the proposal, a member or team will get funding, sharing the profits with the talent DAO and Oaziz DAOs respectively when the event ends;
  • Creating subDAOs. If the team inside of a talent DAO proves able to bring in a constant revenue stream and deliver high quality execution for clients,  creating their own subDAO is the most logical next move. SubDAOs inside a talent DAO in fact become established agencies, which can have their own reputation systems, treasury and voting;
  • Established agencies are welcome. The beauty of this system is that already established teams outside of a talent DAO can also join, build a reputation, create subDAOs and utilize all of the benefits a talent DAO provides: sharing a stake in the profits of the whole DAO, access to capital and talent, a healthy environment, assistance, customer inflows;
  • Healthy environment. Development of communication, execution and working standards for members, so that only highly ethical people are granted membership of the talent DAO is a fundamental standpoint for us, as we strongly believe in a healthy work/life balance and shun rudeness, violence and any kind of discrimination.

How does it look for a client?

Clients choose executors at the auction, based on their reputation and pricing.

Step-by-step mechanics:

  1. an event organizer comes to an event talent DAO, describes the task, sets the budget and sends a request;
  2. the talent DAO receives the request, all interested members and teams offer their services through applications;
  3. the  protocol approves and declines applications based on the client request parameters (size of the event, budget, required services etc.) and forms the list of potential executors;
  4. DAO administrators (appointed via member voting) double check the platform’s choice and when the check is done, administrators approve the list and it goes to the organizer;
  5. the organizer chooses the executor, signs the contract and work starts;
  6. the organizer receives a certain number of reputation tokens which they can use to evaluate the execution by the team or certain team members, distributing it to them in portions at any stage of the process;
  7. team members also receive reputation tokens which they distribute among each other, evaluating the performance of every team member. At the end of the project, the number of tokens received by each member influences their reputation and rewards;
  8. when the job is done, the organizer and team distribute reputation tokens for the last time and the contract automatically ends, releasing the funds to team members;
  9. organizers and talent DAO members are not limited to taking part in auctions; they can sign contracts with each other directly via the Talent DAO platform, increasing their reputation this way too.

A need for education

Talent DAOs will of course need a thorough onboarding process for new members as well as an educational arm, but this is applicable to the entirety of Web 3.0 right now.

Combining everything mentioned above, our vision of the future is in talent working for different DAOs, where niche Talent DAOs (eg. event talent DAOs) will act as talent factories, collaboration platforms and agencies, all in one.

Where are we right now?

Wow! That was a long read 🤝 😉 Now briefly on where we are right now and how you can join:

  • We are working on our MVP, allowing event organizers to create event DAOs, hold sponsor auctions and sell NFT tickets to their communities;
  • We have some initial firm backers supporting us;
  • We already have one of the biggest blockchain events in the space launching their event DAO with us. We are super excited as this will be a great use case and a great start for Oaziz DAO. Announcement coming soon.

Our short-term goals (~1 month)

  • Announce the first major event to be launched with Oaziz;
  • Gather the community and start whitelisting the most active and valuable members.

Mid term: (~3 months)

  • Buy land in the metaverse together with our first DAO members;
  • Finish our MVP;
  • Successfully prove the use case with the first event DAO;
  • Secure funding.

How do I become a part of Oaziz DAO?

You can start with sharing this article on Twitter and joining our Discord; it’s super easy.

We are looking for those who share our mission — active supporters, engineers and developers, designers, event and community managers and many, many others. Even if you just share our mission and what to be a part  of it,  you are welcome to join.

Why now?

As we are at a very early stage, it’s a great opportunity to be granted citizenship for your contribution or become a core team member of Oaziz DAO.

P.S.

Join us early on Discord and follow on Twitter, let’s bring the ownership economy to the events space together.

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