Coachella and Jam Session in Your Garage - What Is the True Difference?
July 4th, 2022

Why do some people collect multimillion-dollar budgets while others throw house parties? Even if you have a lot to offer, you still risk doing projects using your savings, having sleepless nights, and refusing weekends with children. So what is the secret of event organizers who get the sponsors' money and create massive events? Read on to find out!

Money, Sponsors, and Scale Effect

Naturally, in most cases, the effect of direct advertising is much easier to see than the effect of sponsorship. But sponsorship can do what advertising can't. Sponsorship is a unique way for a company to communicate with those groups of people on which the success of a business depends: buyers, experts, opinion leaders, and even government officials. Share these unique negotiating opportunities and the sponsor will give the money to you, not the ad agencies.

Make a detailed list of all types of upcoming expenses. Calculate two budget options: the bare minimum, MVP + the maximum, and create sponsorship packages accordingly. When negotiating, remember which fees are the most important for you. Perhaps the sponsor will not agree to invest actual money but will be able to cover travel and accommodation expenses for the event participants. Having received the necessary minimum, you will be more confident in the subsequent negotiations.

The larger the scale of your events is, the more individualized event sponsorship packages your contributors get. As a host, you have various concerns, from inviting participants to controlling the stage setup. Attracting sponsors is not an easy task, even for experienced marketers. Scaling up your team requires planning and systematic action. As your business grows, hire a person responsible for attracting sponsors and creating unique opportunities for companies within the framework of the event. Engage an experienced consultant to help organize the work effectively. Trust me, your investment in event marketing will give your scaling-up a turbo boost.

Customer-Service Provider vs. Contributor-Contributor Relations

The more we talk about decentralized projects, the more we hear about DAO. So what makes this new approach to event management more efficient? The old way was based on providing service to customers. But no matter how good the service is, the gap between the two parties is enormous. Organizers get the hard work, the responsibility, and the revenue. Attendees just have fun with no opportunity to get involved at a deeper level.

DAO is a game-changer in the events industry. As the name suggests, it is a form of organization that is:

  • Autonomous - i.e., require action to be taken independently and independently of external and external actors.
  • Decentralized - i.e., decision-making is by consensus and independent of a central location and connector.

With Decentralised Autonomous Organisations, everyone is a team member, drastically increasing user engagement. The purpose of the DAO is to create equality of opportunity between participants. All participants, organizers, and the audience must be open and active to get a part of the revenue. 

At Oaziz DAO, we are the creators of a cooperative or an ecosystem incentivizing users to co-create with us. Our team is responsible for controlling the system stability in the long term, but a lot of governance options rest in the hands of the community. Making an event together creates a family atmosphere because every group member feels involved with the overall process and shares the responsibility for the result. 

Engagement, Community, and Interaction Make Any Event Memorable

The visual effects impact is hard to overestimate when it comes to event organization. Large lasers and beam shows, interactive installations, 3D mapping performances, image screens, and a system for the presence of television broadcasting in the center of events. But to make the audience see this, you first run a pre-event promotional strategy. 

Communities expand your event's visitor base, build brand loyalty, and collect feedback and use cases. They allow you to create frequent and consistent multimedia touchpoints and inspire thought leadership, networking and interaction all year round. The community acts as a central hub for information and resources related to your annual event cycle. This makes it easy for members to stay updated with past, current, and upcoming events and activities. Communities serve as a source of support, content, and engagement for members. Members engage more actively in brainstorming, discussion, and networking opportunities in this safe space.

How else do you make users interact? Think of different membership levels as an added benefit with providing certain features depending on the user rank. You can divide group members according to membership level or topics of interest so they can participate in their own groups and gain access to certain content, speakers, sponsors, and members of your team. Personalize the experience by targeting each group individually with ads and sponsorship opportunities. Delivering the right messages to the right people at the right time is easy! 

Why Blockchain Works for Events of Any Scale

As big and small events go, blockchain technology can help solve many challenges the event industry faces today. For instance, each event involves data exchange between visitors, vendors and organizers. In such a scenario, blockchain solutions make special sense. For example, participants can grant access to their data by getting rewarded with digital tokens, which are a key part of many blockchain solutions. Tokens can even function as a local currency during a specific event and incentivize users to participate in community activities 365 days a year.

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