Today marks the unveiling of SHADOW's brand identity, which includes a fresh logo, a distinctive color palette, and a carefully selected typeface.

Logomark

Our symbol, designed with an 'S' shape, represents our imaginative persona, aiming to be friends with everyone in the space, an approachable image to foster a deeper connection with the community.

Wordmark

The SHADOW wordmark is created with a sharp typeface and geometric design, infusing a sense of modernity and futurism.

Color Palette

Purple shades dominate our palette, reflecting modern tones and vibrant colors that resonate with our dedication to creativity, innovation, and inclusivity.

Typography

Numbers are integral to our design. To ensure excellent legibility and readability, we've opted for a typeface with a numeral aesthetic, adding a geometric touch to our visual.

Design

Guided by simplicity, modernity, and functionality, our interface maintains a clean and sharp look. We begin by introducing two solutions: SHADOW Exchange and Wallet. We aim to deliver streamlined trading tools on Flow.