Penetration pricing is a useful technique for startups who are new to the market and want to attract attention by offering a cheap price. Sure, its revenue will be low at the beginning. Penetration pricing, on the other hand, isn’t long-term sustainable and is usually only used for a limited time. This pricing technique is appropriate for new enterprises or those entering a competitive market for the first time.

But I just noticed that there is no tool for this market and pricing strategy for businesses are running a subscription method.

And I created this excel file. You can just fill up to ‘purple’ areas to create and project your pricing strategy.