Tibet Intangible Cultural Heritage Museum.

Vanke Yuncheng area.

Fukuda welfare center.

In the struggling Shenzhen Special Economic Zone, after work, there is such an antique cultural and tourism resort that is worth looking for beauty. With her unique sense of consciousness, she brings to the world the beauty of Chinese architecture, Chinese intangible cultural heritage, Chinese Humanities and Chinese Incense Culture. It is the ancient city of Nantou with a history of nearly 1700 years, which is filled with precious treasure house of beauty in various tangible Chinese cultural spaces.

Speaking of the ancient city of Nantou, which is located beside the busy Shennan Avenue in Nanshan District, Shenzhen people may not be unfamiliar. As one of the historical and cultural sources of Guangdong, Hong Kong and Macao, it has the reputation of “the first county in eastern Guangdong and the source of Hong Kong and Macao”. Nevertheless, the erosion of history can not protect the charm of the ancient city in the past, which is the accelerated pace of urban renewal in the special zone and the effective implementation of government enterprise cooperation in recent years, So that the cultural background of Nantou ancient city can be renewed with vitality and vitality.

Government enterprise cooperation and urban renewal help the ancient city look new

Since the establishment of the special economic zone for more than 40 years, as the vanguard of reform and opening up, Shenzhen has always been at the forefront of development. With the development of the times, Shenzhen’s urban renewal is becoming more and more mature in the process of reform. As one of the earliest enterprises to participate in the urban renewal of the special zone, Shenzhen Vanke officially launched the protection and utilization project of Nantou ancient city in October 2019.

According to Huang Nan, the person in charge of the project, there has been a long-standing call to update the ancient city of Nantou, and relevant government departments have contacted many large enterprises. As an enterprise growing up with the special zone, Vanke immediately established a joint venture with the street after learning the news, and undertook the construction and operation of the project in the mode of “government led, enterprise implementation and villagers’ participation”.

“The project will reopen on August 26, 2020, the 40th anniversary of the establishment of Shenzhen Special Economic Zone. The construction period is very tight, so the project team took out the energy of ‘Shenzhen speed’, worked day and night, and finally completed the street as scheduled.” Huang Nan said. The new Nantou ancient city, on the one hand, reproduces the prosperous scenery; On the other hand, the five business forms of industrial office, cultural exhibition, commerce, long-term rental apartment and hotel have been introduced, and the vitality of the area has been greatly improved. Today, Nantou ancient city has become a popular online punch in place for citizens.

It is understood that during the May Day holiday in 2022, Nantou ancient city received 159000 tourists. The Chinese traditional intangible cultural heritage culture, creative and interesting cultural exhibitions and cultural and creative products in the city are deeply loved by the public, and the ancient city accommodation collection is also very popular.

Huang Nan admitted that the “rejuvenation” of Nantou ancient city reflects Vanke’s urban feelings of deep cultivation in Shenzhen and growing together with the special zone, and is an epitome of Vanke’s efforts to urban renewal. Since its establishment in 1984, Vanke has made investment and layout in Shenzhen in the fields of comprehensive area development, property services, industrial office, long-term rental apartments, logistics and warehousing, education, elderly care, hotels and so on. “

Innovation-driven development

Practice “integration of industry and city + simultaneous development of rent and purchase”

The 14th five year plan of Shenzhen proposes to build a modern, international and innovative city as the goal, comprehensively improve the protection and development level of land and space, and realize the development of land and space with higher quality, efficiency, fairness, sustainability and security.

As urban development enters a new stage, how to achieve “industry city integration”, promote the optimization of urban economic pattern and realize the industrial transformation and upgrading of the city is the urban proposition that Shenzhen must answer. Take Nanshan District of Shenzhen, where science and innovation enterprises are concentrated, as an example. According to the planning outline of the District, by 2030, it should be fully built into a world-class innovative coastal central urban area and a demonstration area for Shenzhen to become a global innovative city leading sustainable development.

The blueprint plan is on paper, which also provides an opportunity for Vanke’s transformation and development. In order to help Nanshan District achieve its long-term goal, Vanke bravely took the lead and successfully built a Vanke Cloud City with a total area of 1.33 million square meters and in the “15 minute life circle”, which links the property, government and industry, and realizes cross industry services and integrated operation. It is reported that the Nanshan smart city project currently under construction by Shenzhen Vanke is a landmark project for Shenzhen to build an innovation center of international science and technology industry and the core area of “China Silicon Valley” in Nanshan District.

Huang Nan said that in recent years, Vanke has invested 27.3 billion yuan in Shenzhen, built and operated 22 industrial office projects such as Qianhai enterprise residence, Binhai cloud center and Xili design commune, and served more than 300 enterprises. Among them, the annual output value of the enterprises settled in Binhai cloud center exceeds 10 billion yuan, driving the employment of more than 2000 people, becoming the first international professional service center in Shenzhen.

Vanke resolutely implemented the principle of “no speculation in housing and housing” and let talents “live and live”. The whole group actively responded to the call of “simultaneous development of rent and purchase”. It is reported that its long-term rental apartment “Boyu” is the largest centralized apartment provider in China. It has opened and operated 76000 rooms in Shenzhen, with an overall rental rate of 96%, and has built benchmark projects such as Yuncheng Boyu flagship store and Nantou ancient city Boyu.

Among them, Yuncheng Boyu is the largest centralized long-term rental apartment with a single project in China, and won the “youth civilization” in Shenzhen. Poyu also cooperated with Shenzhen talent Anju group to establish “Anju poyu”, which has successively provided about 10000 talent apartment reserve houses for all districts of Shenzhen.

Consolidate social subject responsibility

Take root in the special zone and promote the construction of “double zones”

Shenzhen, as the core of Guangdong and Macao demonstration areas, has been comprehensively promoted. At that time, Vanke’s business, logistics, education, pension and other businesses also focused on investment layout in Shenzhen.

Huang Nan revealed that Vanke has a good layout in business, logistics and storage, education and pension. In terms of education, Vanke operates private schools such as Vanke Meisha academy and Vanke bilingual school, and works with the government to build innovative public schools such as Futian District Hongling experimental primary school. Among them, Meisha academy has been listed in the top 100 Hurun international schools for four consecutive years, ranking 21st in China and 3rd in Shenzhen; It is worth mentioning that in terms of elderly care services, the Futian District Welfare Center operated by Vanke is the first public and private elderly care institution with socialized reform in Shenzhen, and the second phase of Nanshan District Social Welfare Center operated by Vanke won the honors of “Guangdong five-star elderly care institution”.

As a star enterprise growing up with Shenzhen in the reform and opening up, Vanke takes root in the special zone and gives back to the society. ten thousand