MetaScan: Starting with TwitterScan, building an ecological map across Web2 to Web3

How do you quickly assess the value of an NFT collection?

Investors and traders use different metrics to assess, most of them are based on the trading data of the corresponding NFT collection, some of them also monitor the popularity of the relevant NFT trend on social media and within communities.

The difference between the two metrics is that trading data is on-chain and transparent,  which has given rise to a series of NFT data analysis portals. However, the data metrics representing social media/community trends are extremely complicated, and we can only measure them in a general range. The problem here is "how to formulate a valid social media data indicator".

For this purpose, TwitterScan, a data analysis service collects both from Twitter KOL trends and whale transaction data was designed.

There is a quote mentioned in the Chinese community: "We can use TwitterScan to evaluate the NFT's value: if it has 17 KOLs/whales, the NFT's price is reasonable within 0.4E; if it has 60 KOLs/whales, the price is acceptable at 1E; if it has more than 100 KOLs/whales, 1-3E is fair; with over 300 KOLs/whales, 10-20E is considered normal.

And it makes people wonder, how does TwitterScan complete the data aggregation?

About TwitterScan

As we all know, Twitter is one of the most prominent outlets for KOLs from all industries worldwide, certainly including the crypto industry,since almost every crypto protocol and its founder has a Twitter accountEven the founders of Twitter are big fans of BTC.

The data present in Twitter is extensive but valuable, which makes it extremely useful to have a tool dedicated to gathering data from Twitter.

Let's take a look at the full scope of TwitterScan's features and explore its critical impact on our investment decisions.

TwitterScan is an NFT data website launched by MetaScan with the slogan "Find NFT Gems&Trending Tokens". The website is divided into three main sections, "Token", "NFT" and "KOL".

The Token section is divided into four parts:

• Trending Tokens: a ranking of the most mentioned tokens on Twitter.

• Crypto KOL: which Tokens are mentioned by key opinion leaders such as Twitter influencers, builders, VCs, projects and platforms, and the rank of 3 most tweeted tokens.

• New Projects: links to new projects, their Twitter account and founder’s Twitter accounts.

• Trending Topics: a ranking of the trending crypto-related hashtags on Twitter.

There are three parts of content in the NFT section:

• Upcoming&Whales: Upcoming NFT drops and the holding distribution of whales, TwitterScan classifies whales into three classes, as well as ETH, SOL, and AVAX. Today, TwitterScan has made the API publicly available to some selected NFT analysis tools such as NFTGo.

• Chrome Plugin: NFT rarity, floor price, number of whale holders, and holding rates, supports most of the major NFT marketplace.

• NFT Whale holdings information: After accessing the page of an NFT collection, we can see which NFT whales follow the NFT collection’s Twitter, the whales that hold the corresponding NFT collection, and the number of times the whales mention the NFT collection in their tweets.

We can also search Twitter handle to find the corresponding Twitter KOLs, and TwitterScan displays their mentioned token, projects, and topics they frequently mentioned, as shown in the figure below:

TwitterScan aggregates the opinions and discussions spreadingly posted by crypto KOLs on Twitter, then combines them with on-chain data and presents them to us in a structured way, while eventually reaching the goal of helping investors and traders better invest in crypto assets.

TwitterScan, on the other hand, is just a part of the business map conceived by MetaScan.

The Chinese translation of "Meta" is "yuan", which means to leap to an upper layer to look at the current situation, or to study the underlying things and rules from a higher perspective. "Meta" is the essence itself, and then everything is then derived from "Meta".

MetaScan aims to seamlessly connect Web2 and Web3 on the basis of Twitter and on-chain data, and make a huge and comprehensive middleware ecosystem to serve more projects and users  from both Web2 and Web3.

The leap from Web2 to Web3

For MetaScan, TwitterScan is a good grip and traffic access portal. MetaScan aims to expand TwitterScan in the field of NFT with more applications, and to gather more traffic together in a pool.

The MetaScan team mentioned that "the NFT market has greater potential than the Fungible Token market, and the upcoming NFT market size may be tens of times larger than the token market”. This is the reason why MetaScan focuses on the NFT field.

In addition to the aggregation of KOL data on Twitter, TwitterScan has launched a free NFT whitelist raffle tool which allows projects to list tasks for their users (follow, retweet, holding a certain NFT, and joining Discord, etc.) which allows projects to scale their user base.

In addition, TwitterScan has built a Chrome plugin with easy-to-use NFT analysis functions. The plugin provides NFT investors and traders with multi-dimensional data on the pages of NFT marketplaces including Opensea, Looksrare, Mintverse, etc., helping investors to evaluate the NFT project more clearly.

On the other hand, the TwitterScan plugin also supports user querying of Twitter KOL data, with dimensions such as influence score, liveness, connection, correction, and his/her interacts with other KOLs.

In the future, we will also be able to access more features of the TwitterScan plugin on Twitter, including  identity of the blogger (KOL, VC and project), the voting and activity they have posted, the latest news and associated events of the blogger, and the score achieved by the blogger on TwitterScan. The scores will be presented in the form of milestones and can also be used to make horizontal comparisons with other feeds.

More importantly, unlike other data/functional tools in the same track, TwitterScan itself is a traffic portal, providing higher exposure and growth for the NFT program while doing a lucky draw for itwhich, most importantly, this boost is at zero cost.

Moreover, the information presented by TwitterScan is based on the integration of Crypto Twitter data, which can easily count up the social media performance of KOLs, visualize the influence of each KOL with numbers, and play a role in the communication between KOLs and the project.

TwitterScan itself will also aggregate the raffle of the corresponding NFT collections on Twitter and provide them to users which eventually increase the probability of winning the final prize.

In the further future, MetaScan plans to issue PASS NFT, build an on-chain reputation system, KOL whale tracking,on-chain behavior information collection, and other functions for the customer-end users. For community building, MetaScan will also launch more tool products, such as DAO tools, voting to Earn, social mapping tools, etc.

For project and brand owners, MetaScan will launch various functional services and products targeted for growing and branding. As we mentioned above, TwitterScan can provide efficient connections between the projects and KOLs. At the product level, MetaScan is working on NFT distribution tools and NFT royalty changes.

Web3 to Web2 Enabling

We have described MetaScan's products and services for the NFT market and crypto market from the basis of Web2 social media data, and the derivative builds on top of it.

But their vision is much larger than that.

The Web2 data application is just a traffic portal, and most of MetaScan's application scenarios in Web3 can be concluded to investment decisions, community growth, and brand building.

In addition to launching NFT tools and driving NFT royalty changes, MetaScan hopes to bring its extensive tools and experience in Web3 brand marketing and operations back into the business model of the Web2 world.

For traditional Web2 consumer brands, everything about Web3 is a novelty, and expansion into the Web3 world is necessary. On the one hand, new marketing techniques can bring greater exposure and market reach to brands, and on the other hand, Web3-related marketing techniques can help consumer brands reach the crypto community.

On August 1, Tiffany announced the launching of a CryptoPunks spin-off NFT for 30 ETH, and NFT purchasers would also receive a physical counterpart: a custom pendant. Apparently, Tiffany's NFT marketing is aimed at the crypto-rich.

Previously, Li Ning had also purchased BAYC NFT and launched BAYC co-branded clothing, which  is to please the crypto community and some fans of the celebrities who bought BAYC.

The advantage of MetaScan is that it is a Web3 infrastructure service facility with traffic advantage and has rich experience and practice in the Web3 industry. With this advantage, MetaScan is able to help Web2 brands carry out Web3 marketing plans, such as issuing NFT/onchain credits/onchain credentials, etc., in order to help them gain a new customer base and more market influence.

MetaScan's Vision

For general crypto users and investors, the TwitterScan project launched by MetaScan is a good data analysis mark, which helps  make investment decisions.

As a middleware between Web2 and Web3, what MetaScan is doing is  solving the immediate needs of blockchain users by making a complete set of tool ecosystems, starting with TwitterScan. Metascan is fully capable of building a branched on-chain reputation system in order to drive the adoption of blockchain technology in the social space, as well as to lower the threshold of user operation on-chain.

If we look at it from a more macro perspective, MetaScan is an evangelist from the Web3 world. Using tools like TwitterScan can bring traffic together, and with the aggregated traffic, MetaScan can show the wonders of the Web3 world to friends from the Web2 world by applying the emerging Web3 technologies.

As the tagline of the book "Think Big, Start Small, Move Fast" describes, MetaScan has a big idea, but starts with a small product interesting enough. TwitterScan has practical and well-directed functions which can capture traffic quickly, in order to lay the foundations for realizing the big ideas in the future.

The next step is MetaScan's "Move Fast".

NFT PASS is about to be released: How does TwitterScan bridge the Web2 and Web3 worlds?

TwitterScan is soon to release PASS NFT, and its holders will have access to the following features:

• TwitterScan’s advanced product features;

• PASS NFT as ticket to TwitterScan's future DID system;

• Priority access to whitelists of NFT projects to be raffled/promoted on the TwitterScan, such as the Mimic Shhans NFT collection.

• Priority registration for the TwitterScan ".nft" DID decentralized identity system.

• And much more premium features!

TwitterScan PASS NFT will play an essential role in the on-chain reputation and DID system, which will aggregate reputation system for PASS NFT holders in the Web3 world and provide them with an influential space to showcase their work history, education, skills, and community interactions.

The on-chain reputation system is essentially a systematic aggregation and recording of user behavior on-chain, similar to the behavior records in the Web2 world, but with more transparent and realistic on-chain behavior. Moreover, the application of the on-chain reputation system is also wideranged, for example, building corresponding community products through the tracking of on-chain behaviors such as users' traces in product usage. This tends to capture real users of the product, and the community formed by the real users will be more valuable.

The on-chain reputation system will be applied to MetaScan's large business roadmap, using Web3 methods to help Web2 brands build communities and filter real users, thus achieving growth. The on-chain reputation system will be an important tool for MetaScan in driving the convergence of the Web2 and Web3 worlds. In the process of this integration, we expect MetaScan to bring us more surprises.