Machine heart original

Disney is not the only one who can tell a good story.

Put on the HTC vive helmet and open the IKEA ar app, you can open the drawer like a bear child, take out the pot and put it on the stove, or change the color and material of the cabinet and design the kitchen at will.

Choose a high perspective for adults or children

Six years ago, IKEA also launched an app. Users only need to put the IKEA Shopping Manual where they want to place a piece of furniture. From the mobile phone screen, the selected virtual furniture has been projected to this position. You can design a visual living room, even to the nearest millimeter.

“Virtual reality is developing rapidly. In five to 10 years, it will affect all aspects of people’s life. In the future, virtual reality will play a major role in the customer base.” Jesper Brodin, then general manager of IKEA Sweden, said.

Applying the most fashionable words at present, industry giants such as IKEA have spared no effort to tap the potential of metauniverse technology.

Some securities companies have counted that yuanuniverse appeared more than 400 times in the financial report meeting in the third quarter, and only 100 times in the second quarter. Shengbo research and asset management said that the total potential annual revenue of those markets that could be overturned by the meta universe is at least $2 trillion. Jeffrey said that the realization of the meta universe may take more than ten years, but it may subvert almost all aspects of human life.

1、 “It’s hard for a thousand gold to buy. I’m willing”

What is the meta universe? In fact, no one can make it clear. The concept is too broad and vague. Some people say that it is a future world that makes people devote themselves to it, while others say it is a more immersive version of reality.

However, it is clear that the hope of “what you see is what you get” is no longer a fashionable topic. As one of the core technologies, digital twins (or cloning) can be traced back to the US Air Force Research Laboratory more than a decade ago. Some key “parts” have also existed for a long time, such as sensors and the Internet of things.

However, other required technologies have only recently become powerful enough, including ultra-high-speed wireless links connecting sensors, cloud computing and artificial intelligence that can automatically generate and predict how the system works. Therefore, we can make virtual 3D copies of various physical assets from a single screwdriver workshop; Just use your smartphone to quickly scan the room, you can render it into a 3D panorama in a few minutes and “decorate” at will.

As far as the driving force of technological evolution is concerned, in addition to technology itself, it is also inseparable from the promotion of market demand. Deloitte report shows that retail has become a downstream application industry second only to industrial manufacturing at the b-end. There is no doubt that the epidemic has played a great catalytic role in the digitization of retail, but we must also see that consumer groups and their internal needs are also changing with each passing day.

Walking in big cities, Guochao drinks are dizzying. Even cold particles and sneakers also have IP co branded models. Under the incandescent light, the webcast room can’t see whether it’s day or night, and the anchors seem never tired.

According to the data of the sixth census in 2010, the population aged 10-19 at that time, that is, today’s population aged 20-29, is about 170 million. They are becoming the leaders of the consumer market and are about to usher in a golden period of career development and rising income. These aborigines in the digital age pay more attention to experience and know how to tap good values and services.

Someone is willing to pay thousands for a few hundred yuan Taobao goods. What does he buy? “It’s hard for a thousand gold to buy, I’m willing”. In other words, what you buy is experience.

Gucci cooperates with snapchat to promote the footwear ar “try on”.

Moreover, compared with words and pictures, anthropomorphic and realistic environment can provide more sufficient decision-making information. It is often said that “Buyer show” vs “seller show” reflects the inadequacy of traditional words and pictures as the basis of decision-making information. Although pictures are denser and more vivid than text information, they are still not enough. The number of images that consumers want to see has jumped from 8 to 32 per product, even in the anthropomorphic and realistic environment. Shoppers do not want to be submerged by thousands of static images, so the cost of product visualization is also increasing.

In response, retailers began to go beyond 2D product images and rethink the online and in store customer experience. For example, one day, before buying, you can experience different home styles.

At the same time, retailers have faced the challenge of stock market operation. In addition to digging deep wells and establishing private domain traffic, how to change from static model to more dynamic technology and bring personalized consumption experience to users has become a major challenge.

2、 How does AI + Digital twin break the game?

Previously, shadow Spectrum Technology launched the digital twin engine ADT based on generative AI technology, which is also the first 3D digital twin engine in China. Based on the two underlying supports of ADT engine and digital factory, moviebook CSAI, the first digital commercial content generation scheme in China recently launched by shadow spectrum technology, expands the generative AI + Digital twin technology to the commercial field in an innovative way.

Shadow spectrum CSAI scheme is the first digital commercial content generation scheme in China, which extends the generative AI + Digital twin technology to the commercial field in an innovative way. Brand and retail platforms can quickly create multi-dimensional interactive marketing platforms, virtual stores, tens of thousands of product images and programmable product models after easily generating “realistic” high-quality vision, and provide product attributes and general application scenarios.

Based on the unique AI automatic generation technology, the commodity display of e-commerce no longer stays in the boring way of simply online parts, materials, features, dimensions and other key features, such as pictures or videos. As long as businesses take multiple pictures of real goods, AI can automatically generate high-definition commodity models, making the modeling easier. Businesses can also easily drag and drop goods (such as furniture and household appliances) into specific scenes they want to place, such as kitchens or offices, and display them with other goods. Soon, they can automatically generate a 3D experience video to realize a personalized virtual experience.

In addition to commodities, retail enterprises can quickly realize 3D display of shop windows, shelves and even shopping guides