On September 20, the lighting ceremony for the innovative creation of Longhu Chengdu Binjiang Tianjie, the sixth Tianjie shopping center built by Longhu Chengdu commerce, was successfully completed, with the participation of hundreds of Chengdu mainstream media, opinion leaders and brand representatives. The lighting ceremony not only opened the lighting art activity called “Quli awakening and light seeking plan”, but also announced the latest opening preparation process of Binjiang Tianjie - 98% investment attraction rate, more than 30 unique brands in southwest, Chengdu and Chengdong, innovative business forms and other relevant information.

It is reported that Longhu Chengdu Binjiang Tianjie, which is positioned as the “city of trendy life interest”, not only focuses on interest in business format and brand, but also breaks through conventional and traditional modes in the layout and planning of overall activities, and is committed to bringing refreshing experience to consumers. Taking the lighting ceremony as an example, Binjiang Tianjie sublimates the idea of lighting up the main buildings before the opening of the traditional shopping center, which is rooted in the essential “light” in the life of modern urban people and the spiritual concept of going beyond the shackles of self. Binjiang Tianjie is not only lighting up, but also conveys the core connotation of “taking you to find the beam of infinite possibilities in life”. At the scene of the lighting ceremony, Binjiang Tianjie presented the above ideas in the form of large-scale devices, realizing the seamless connection between thought and behavior feeling. All the media and guests at the scene took light as a horse, first walked into the light seeking immersive experience built by the lighting ceremony, and then finally opened the lighting camp composed of thousands of searchlights, and shone the light beam high into the sky, bringing the lighting ceremony of the whole light seeking plan to a climax, It also indicates that Binjiang Tianjie has officially entered the countdown period of opening, and the fun is just around the corner.

Awakening of interest -- creating an interesting and exquisite life in the east of the city with a brand

At the lighting ceremony, Longhu Chengdu Binjiang Tianjie announced the investment attraction, brand highlights and characteristic business forms of the project for the first time. It is reported that at present, the investment attraction rate of Binjiang Tianjie has reached 98%, and four main stores have been introduced: the first shopping center store in the east of Yonghui City, the first Bona cinema in the east of the city, Gala KTV and miracle fitness. In terms of characteristic business forms, Longhu business, together with zoolungzoolung Dulu zoo in South Korea, has created the first zoo in the shopping center in Chengdu, and also created a unique children’s exclusive floor in the east of the city covering the integration of children’s education and training, children’s amusement and children’s retail on the third floor. It has entered into aofei happy world, Eureka children’s paradise, Toys R US, children’s king, EF education and other characteristic brands, Fully meet the one-stop consumption of children.

As for the first brand that consumers are most concerned about, Binjiang Tianjie gave a nearly perfect answer: it has more than 10 brands, including Huawei hes plus’s first flagship store in Southwest China, couturemade’s first store in Chengdu, natural hotel’s first store in Chengdu, dandy willemse’s first store in Chengdu, Marvel’s first store in Chengdu, AI ways Xinnengyuan automobile’s first store in Chengdu, Macao Xingji pig bone’s first store in Chengdu, Baogong’s first store in Chengdu, Jixiang spring cake’s first store in Chengdu and Miao Pinji’s first store in Chengdu, Covering various formats of clothing, food and entertainment digital, it will not only bring different surprises to consumers in the east of the city, but also add icing on the cake to the whole Chengdu consumer market.

Since interest is the project orientation, Binjiang Tianjie focuses more on the introduction of brands that can bring consumption satisfaction to young and young family oriented people, focusing on the choice of online red and popular brands, bringing a series of surprises: the joint presence of two online black tea brands, Xi tea and Naixue tea, is bound to trigger a queuing upsurge; Fast fashion and fashion sports brands such as UNIQLO, gap, Adidas clover, puma, Nike, Kagoshima member store and hot air convey the trend life attitude in full; Popular food brands such as Starbucks, shengruxia flower, roaster, Xiting, Xibei youmian village and Pizza Hut will also make delicious people in the east of the city linger. During the on-site project introduction, innovative and differentiated business forms were created, and the brand camp with great ingenuity was highly praised by the on-site media and guests. At the same time, it also established a high-quality industry reputation for the opening of Binjiang Tianjie.

Ouch, I’m interested - bring rich experience during the countdown to opening with creativity

At the end of the lighting ceremony, the opening time of Longhu Chengdu Binjiang Tianjie will be officially announced: the finale will be presented at the end of 2019! The publicity TVC based on the opening slogan’s “ouch, I’m interesting” was also announced at the ceremony at the same time on the same day. The vivid and colloquial slogan, together with funny and interesting video creativity, triggered laughter on the scene. It is reported that the catchy phrase “ouch, I’m interested” will soon be combined with the advertising series of the opening of Longhu Chengdu Binjiang Tianjie. It will land in Chengdu during the countdown to the opening, which is bound to become a new hot sentence in the city. Meanwhile, Longhu Chengdu Binjiang Tianjie has also sharpened its hands and will follow the upsurge of lighting instrument, with frequent actions, creating more surprises for consumers in the east of the city and even in Chengdu.

At the end of 2019, ouch, Longhu Chengdu Binjiang Tianjie is about to open for fun. Are you ready to welcome this big wave of fun craze?