In order to implement the relevant requirements and instructions for the cooperation and support between the East and the west of Beijing in 2021, promote the development of intangible cultural heritage in Beijing’s support areas, deeply tap the connotation of intangible cultural heritage in Beijing’s support areas, strengthen cultural exchanges and integration among regions, display the unique charm of intangible cultural heritage in Beijing’s support areas, and promote the inheritance and protection of intangible cultural heritage in Beijing’s support areas, An expert seminar on “inheriting intangible cultural heritage and promising future” was held in Beijing recently.

The seminar invited Mr. shushulin, the national intangible cultural heritage inheritor of Beijing silk people, Mr. Yang Zhixin, the national intangible cultural heritage inheritor of carving and painting skills, Mr. Lu Baogang, the national intangible cultural heritage inheritor of Beijing shadow puppet, Mr. Hua Qing, the founder of China’s intangible cultural heritage activation system, Mr. Fu Yutao, the director of the cultural and creative project Department of the Forbidden City Press, Mr. Li Wenyu, the general manager of rongbaozhai Qianmen flagship store, Mr. Li Bin, Beijing Manlian Creative Technology Co., Ltd More than ten representative inheritors of intangible cultural heritage and experts in intangible cultural heritage industry, including Mr. Han Xue of Beijing readme culture and Art Co., Ltd., attended the seminar.

The symposium held heated discussions on intangible cultural heritage and rural revitalization, intangible cultural heritage education, intangible cultural heritage creation, intangible cultural heritage tourism and other fields. Mr. Yang Zhixin described in detail his experience of Rural Revitalization of intangible cultural heritage in Guizhou and Hubei: from planting lacquer trees to cutting lacquer, then teaching them basic lacquer techniques, and then opening lacquer carving workshop, which has created jobs for the local people, increased the income of local residents, and reduced the production cost of carved lacquer. It can be said that the combination of intangible cultural heritage and Rural Revitalization has achieved exciting results! Mr. Hua Qing also talked about his experience in the revitalization of intangible cultural heritage villages in Sichuan. In particular, through the activation of intangible cultural heritage, the original high cold intangible cultural heritage projects are activated into experiential, participatory and interactive tourism products, which are combined with research, culture, innovation and education, which has greatly driven the local employment, greatly increased the income of the people, and created a new way for the revitalization of intangible cultural heritage villages! Mr. shushulin also introduced that he has been insisting on the training and education of silk people for more than 30 years. He said: adhering to this education is in the hope that more people can know the skills of silk people and feel the artistic charm of silk people! Mr. Lu Baogang also introduced how he carried out the development of shadow puppet cultural creation. At present, the non legacy cultural creation in China is still in the primary stage of development, and there is still much room for improvement in terms of IP creation, creative design and sales channels. Mr. Lu also specially emphasized the issue of consumer education, and trained consumers to recognize the differences between intangible cultural heritage original works and intangible cultural heritage derivatives, so as to better promote the orderly development of intangible cultural heritage products. At the seminar, other experts and teachers also talked about their views and ideas in combination with their own work experience. The whole seminar was lively, open and constantly collided with ideas. Finally, the seminar ended with more than enough meaning.

With the implementation of the opinions on Further Strengthening the protection of intangible cultural heritage issued by the two offices, intangible cultural heritage is increasingly recognized by the general public. The concept of “people’s intangible cultural heritage and people’s sharing” is deeply rooted in the hearts of the people. The purpose of “inheriting intangible cultural heritage and looking forward to the future” intangible cultural heritage series activities is to use new ideas and methods to make intangible cultural heritage live and flourish, so that intangible cultural heritage should not only be protected, but also be inherited and developed, It is created again, revitalized and reborn.

Source: Beijing Municipal Bureau of culture and Tourism