Rug Radio Town Hall Notes - October 28th🎙

Intro👋

  • GM GM🌞

  • We had to supplement last town hall with a tweet that broke everything down in a few graphics designed by our incredible Graphic Designer, Jenn

  • Mando and his wife gave birth to our 2nd Rug Radio baby!

  • Rug Radio hit 1M impressions on twitter with Jess, JC, and Gldn really helping us hit this milestone with content and community engagement

DAO & Governance🏛️

  • Mike

    • We had an amazing meeting with our external legal counsels from the US and the Cayman Islands.

    • In short, they feel that our current token structure clears a lot of the challenges we are seeing in the media around DAOs meaning that we have the best possible structure based on regulations at this point.

    • We now have our roadmap and commitment from our tax and legal teams to have this set up in 4-6 weeks and definitely by year-end.

    • Please know this advice from them isn't a "legal opinion" but simply assurance that we are on the right path. There's much work in the DAO to be done.

  • Loxley

    • On track to have the suite of proposals made available to the community by late night tonight to read and comment. We will be on track to open the vote for 5 days starting Monday afternoon

    • Prop house with a budget will also be apart of those proposals

    • To be eligible to vote, you need to swap your $RUG for $RDAO on the Syndicate claim site before the proposal goes live on Snapshot on Monday afternoon

  • Financial

    • Sent 23 ETH in secondary fees to the DAO Treasury in the past month on top of sponsorships and partnerships

    • We’re currently under-budget for the $1M budget and will be working to make these numbers open for everyone to view

Team & Content Updates✍️

Operations updates from Amie (Amie’s back!)

  • Reconnecting with each of the team members to figure out how they work and how she can help with making processes more efficient

  • Working on the Core Metrics sheet to have all of our key metrics in one place

  • Since August, 10.5 ETH sponsorships has gone back into the DAO from GM NFTs and NFTs beyond the floor

  • Helping get all of our new team members onboarded and set up

  • Shoutout to Harry for helping out with everything while Amie has been on Maternity leave

Community Updates from Jean Carlos

  • Highlights

    • Reached 1M impressions on Twitter

    • Finally verified on OpenSea

    • EMBRACECHAOS swept 119 NFTs and with GMAN creating a 100 club

    • Reached top trending in every marketplace with tons of mentions across Twitter

    • Calls with collabs and sponsorships with the new media kit

  • Things we worked on:

    • Giveaways: LiveArt, Streetlabs, Artie

    • Revamped both Discord servers

    • Created the partnerships FAQ to share during our calls and emails which has been streamlining the process significantly

    • Assisted Melina with the TikTok account.

    • More calls for Collabs/Partnerships.

    • Assisted RyGuy in making the newsletter link live on Discord and Linktree.

    • Updated website removing some hosts and renaming shows.

    • Installed the new NFT Dashboard bot on Discord, which provides details about prices, stats, and more information filtered by traits.

    • Assisted Amie with Gnosis safe to make transfers from the NFTs wallet. This will help making the transfer of giveaways and other community-related activities easier.

Creator & Content Updates

  • Patrick

    • Added 7 new shows and 9 new creators in the past 2 weeks

      • The Sheepy Show w/ Twitch Streamer, Sheepy McGhee

      • One Big Idea w/ Entertainment Industry Strategist, Austin Hurwitz

      • OriGensXYZ w/ European Web3 Movers, Chana Kanzen + Nikita Cikaluk

      • Zombies Roundup w/ long-time Trade and Financial Experts, Marc Loprestii & Jon Najarian

      • Sound Bored / Staking The Band w/ Musician and Talent Manager, Shwaz

      • NFTs GEM w/ Global NFT Advocate, Daniel老多 (Our first show in Mandarin!)

      • Decentralized Convos w/ Consultant and Web3 Analyst, The Crypto Duchess

    • Worked on

      • Searching for Audiogram editors

      • Tons of creator zoom calls, strategy calls & new cover art to create

      • Austin Hurwitz, our first paid creator over 10 episodes for 3 months

      • Created a press release for all the updates (just finalize for distro next week)

      • Discussion with video editors to increase the amount of video content.

      • Reviewing all my process with to find improvements as we scale up the Creator’s program

      • BLDR working thru the last tasks to have MVP product ready

      • 7-8 new posts schedule for Rug News with a new a process to allow writers to post their articles coming next week

  • Gldn

    • Got a shoutout from the CEO of 9Gag as well as a shoutout about his Twitter threads

    • Helping recruit & onboard our video and audio editors that will level up our clips

    • Implementing a team wellness aspect given how hard the team works

  • Farokh & Team Shows

    • GM NFTs with OSF and Mando (Monday - Friday @ 10:30am - 12pm EST)

    • GN NFTs with Farokh & Threadguy (Monday, Wednesday, Friday @ 9pm - 10:30pm EST)

    • “Farokh &” show (Saturdays @ 1pm EST)

    • Aaaaanywaaaaays with Mel (Thursdays @ 8pm EST)

Rewards updates from Jess

  • Extensive Update for the news in a Discord Announcement and Twitter thread with a blog post coming soon as well.

  • Participate to Govern Testing

    • Alpha testers have been helping build and refine the custom app through Xpand

    • The 2nd testing group is currently testing the custom app for Twitter with the entire waitlist of 300+ people coming very soon where you can earn rug that can be swapped for RDAO and get involved in governance - Participate to govern in news & updates

Newsletter Updates from Ryguy

  • Setting the foundations for our newsletters

    • Creating outlines, templates, and strategies for a intro/weekly newsletter, DAO announcements, and new sign up forms/automations

    • Working with nearly the entire team to launch the newsletter (e.g. platform, design, etc)

  • Sent our first newsletter!

    • Goals

      • (Re)introduce those who may have checked out from NFTs in general

      • Create a newsletter that people actually want to read (Media for the people, by the people) - Included a brief (re)introduction, what we’ve done so far, what’s next, a short FAQ, and a survey

  • Introductory Newsletter Stats

    • 2400+ opens (~53%) of our entire email list from all over the world, mostly in the US

    • 10.5% CTOR (click to open rate), # of people clicked a link in the email / opens

    • 110 Survey responses with 87% of them already being Rug Radio holders

    • Lots of really great feedback about what people want to see

  • Quick Links

  • Upcoming

    • Made changes that should improve these stats, but we'll look at the data/feedback and iterate

    • Starting on Sunday, our newsletter will be going out on a weekly basis recapping the events of the past week such as the market, Web3 news and highlights, Rug Radio news, and more

    • Once we really get a solid foundation, I'd like to have an archive section on the website and introduce rewards for reading & sharing the newsletter

Added more team members!

  • Melina

    • Helping with video content across Tik Tok, IG, Shorts with daily topical content

    • Background in Journalism and TV; Entered Web3 and noticed a lack of factual information

    • More content coming from Miami to make sure everyone is a part of it

  • Austin Hurwitz

    • Joined the team with his first One Big Idea podcast with Episode 001 with Andrew Wang

    • Worked in entertainment for 8 years negotiating contracts at Amazon and helping artists distribute their content

    • One Big Idea

      • Newsletter: Deep into one topic every week

      • Podcast: Bring in cultural thought leaders, founders, and creators

      • Publishing to Youtube and the podcast is everywhere except Apple

  • Alex Moskov

    • Helping from a Head of Content perspective; Founder of CoinCentral

Miscellaneous💬

  • The MVP for Bildr is almost done, we’re just finalizing some of the design elements and setting up hosts with custom branded profiles

  • The Rug Radio store is done and will be coming very soon

  • Miami

    • Sponsoring Metaverse Miami from November 28th - 30th with both a virtual and physical stage

    • Finalized event for Project Basel on November 30th from 6pm - 9pm with location and VIP code TBA👀

Q&A❓

Difference between Staff and Core Team roles and clarification around roles?

  • Everyone is part of the Rug Radio Staff, but the Core Team is the founding team who helped establish Rug Radio since day 1

  • Mel: Head of Tokenomics and built the tokenomics structure for Rug Radio which passed a securities and legal audit

  • John: Fundamental to the formation of Rug Radio

Interested in listening to entire Town Hall? Check out the recording on Twitter!

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