Generation “Z” refers to the population born between 1995 and 2010, also known as “afterwave”. This group of young people in the new era stepped onto the stage of history. Facing various voices, they showed their distinct attitude: refusing to be defined. The “Hanfu culture”, “two-dimensional culture” and “wind of blind box” that constantly appear in the public view are only one aspect of young people. They boldly open up new lifestyles, full of courage and self-confidence, and will never allow boredom and singleness to occupy their lives.

On June 25, the grand youth party held by Cade in conjunction with multiple projects across the country hit everyone’s vision. This marks the official opening of Cade’s “flower young fun season” by embracing generation Z. This is a collision of youth culture in the new era and a passionate carnival. In the fifth year of the happy season, Cade embraces new trends, comprehensively breaks through and upgrades, and brings the first national commercial joint exhibition with the popular Guoman “inhuman”, which gathers the top stream of cute models, opens the good goods market and brings a dimension breaking experience. From June 25 to July 18, Kaide’s 44 shopping centers across the country invite you to enjoy the “happy flower young season” of Kaide!

The hilarious cartoon “inhuman”, which combines Chinese traditional culture with modern urban life, has been read more than 30 billion on the whole network, and the animation has been broadcast more than 3 billion on the whole network. It is the top Guoman IP with a score of 9.1 in station B. In this exhibition, the protagonist’s sculpture will be bright for the first time, which will restore many classic and famous scenes. On the opening day, Coser, the protagonist of Shenxian department store, was present to interact, and the flash store of Shenxian department store brought more than 100 pieces to enrich the surrounding. “Daze Nezha twelve seasonal flowers” and other new blind boxes were selected at the scene, and “fairy’s urban life” twist egg was also launched under the middle line of this exhibition. It can be seen, played and bought, with a very high interactive experience.

This Kaide happy season will also bring good goods markets and all kinds of trendy games for everyone to collect. The domestic leading original interest interactive consumption platform Motian, with the novel and good things loved by tens of millions of young customers, is airborne on the scene, which is popular all over the world, especially helping the market scene. Explore the fun of puzzle solving books on site, exclusive tide play blind box extraction, and exclusive offline lowest price. Large assembly of top flow JK brands; JK brand Regal tea house, the top stream in the circle and the number one fan of Kwai / Tiktok, launched its own JK skirts at the same time. The offline special new product “mingyinggao” was sold in stock. The clothes of “dry rose”, “Jingyu” and “Iceland” were ordered within a time limit, and it was the first time that they were made public on site; Inspired by the iconic “Cade blue”, royal tea house and Cade jointly signed the exclusive JK, and the new launch let the desire be released. You can get the welfare when you arrive at the scene, and you can also participate in the task scraping card, and you will be awarded 100% after completing the task. (the flash super dream linkage domestic top stream JK and cotton doll brands include: Lala sauce, sunny society, king and Nightingale, painting handle society, jodo, garden pants tea, undetermined cable name, milk electric bell and milk thought island.)

In this happy season, Cade joined hands with many brand partners such as afiona Yanli, cotton era, urban revivo and Xibei selection to launch a joint poster with the theme of “reward for youth”, and together with nearly 1000 online and offline merchants across the country. During the happy season, Cade star members can not only experience the shopping fun of “points for money” in many offline stores of Cade, but also through the activity area of Cade star mall and live broadcast of Cade star, Get beauty and skin care, home department stores, trendy clothes and surrounding, boutique snacks and other high-quality and big brand goods at the exclusive price of coveted members.

During the happy season, Kaide’s shopping centers all over the country are at full power, and local activities follow one after another, so that people can not only have fun shopping, but also have fun buying in this midsummer.

In East China, Shanghai Changning Raffles held a “red pilot” theme painting exhibition to draw a new look of the spirit of patriotism with different artistic inheritance and party spirit transmission. With the theme of No. 1 one home, Luone Kaide jingcui Plaza will hold wonderful activities such as fun hi Sen, Dream Music Island, magic animal music parade, public welfare concert for visually impaired children and so on. The jungle adventure in Kaide Hongkou business center allows children to get closer to animals and feel nature. Ningbo Raffles cooperates with the submarine column to build a summer ocean ball paradise, which provides a happy paradise for children in Ningbo this summer.

Raffles in Shenzhen, South China, launched online group coupons and point exchange threshold free cash coupons on the 4th anniversary of “4go release”. Guangzhou project launched # epidemic prevention and reassurance package # and other activities under the prevention and control of the epidemic. Yunshang in Cade Plaza has carried out # slow hand and no big promotion # online group coupons, PR live broadcast and Lefeng Plaza linkage. Merchants in the venue have integrated multiple point clearing and exchange activities to enable consumers to shop at Cade and enjoy value-added benefits.

The five shopping centers in Central China also launched the “May 5 black” that is “Friday member day”, the live broadcast of the first show in Central China on June 25 and the monthly super member day in Central China on June 26. The 11 shopping centers in North China carry out colorful, interactive and interesting activities around the theme of children, and make consumers’ life more colorful this summer through cultural and creative markets, theme exhibitions, children’s shows and other forms. Cade Plaza Fucheng and Cade Tianfu in West China mainly focus on customized JK uniforms. Chengdu Raffles creates a coffee life festival to let Chengdu citizens experience the world and meet Chengdu.

Chongqing Raffles is not only the home of this happy season, but also brings the zero kilometer life festival and full format appearance of “being in Wonderland”, six theme art exhibitions, 10 day super long integration market, and a new domestic magic challenge, so as to feel the charm of art and life at the origin of the city!

The youth of the new era threw away the old map in their hands and found the new world. Youth came and landed collectively. From June 25 to July 18, go to the shopping centers around Cade and happily participate in the “fun star flower season of youth” Cade flower young, which will be played by “dimensional world”.