Announcement of “Mo,de in Japan”, a brand that uses 100% aramid fiber and makes “the strongest clothing that is resistant to burning and difficult to cut”

On December 16, 2024, businessman Hiroyuki Nishimura (commonly known as Hiroyuki) announced the establishment of a new company, “Made in Japan Co., Ltd.,” and his appointment as president. The company with the aim of disseminating Japan's hidden craftsmanship to the world , and after an emergency visit from France, a product launch event for the new brand “Mo,de in Japan” was held . did.

Bringing Japan's technological capabilities to the world "made in Japan" philosophy

“Made in Japan Co., Ltd.”, founded by Mr. Hiroyuki, is a company that aims to discover Japan's hidden and excellent technological capabilities and spread them to the world. From materials to sewing, we are particular about making everything in Japan, and we create products that make the most of our craftsmanship skills. Mr. Hiroyuki explained, “While Japanese products are highly valued overseas, they are not well recognized within Japan.We chose the name made in Japan to clearly convey this value.”

First product: Clothing made of 100% aramid fiber that is flammable and cut-resistant

Marui Textile Co., Ltd. , a prestigious textile company , and has released the strongest clothing that is “flammable and hard to cut'' and made from 100% aramid fiber. Aramid fiber is a high-performance fiber that is also used in bulletproof vests and blade-proof vests, and is an extremely durable and safe material.

Regarding the yellow hoodie he wears in his YouTube broadcasts, Hiroyuki said, “I thought aramid fibers were durable and could be worn for a lifetime.However, as there were no longer 100% aramid fiber clothes available for the general public, I decided to revive it myself,” he said, revealing the development history of the product.

Product lineup and prices

Currently, the following items are available at “Mo,de in Japan”.

• Short sleeve T-shirt: 31,900 yen

• Long sleeve T-shirt: 37,400 yen

• Parka: 59,400 yen

• Zip up hoodie: 70,400 yen

Regarding the price, Mr. Hiroyuki emphasized, “It's made from 100% aramid, so it's rather cheap,” showing his confidence in providing superior technology and materials.

Joint development with Ishikawa Prefecture and Marui Textile - Discovering and disseminating local technology

Marui Textile Co., Ltd., our partner in product development, is a prestigious company that operates one of the largest textile factories in Japan. In developing this new brand, we have established a "made in Japan" headquarters in Nakanoto-cho, Ishikawa Prefecture. Tomoyuki Miyamoto, Representative Director and Managing Director of Marui Orimono, said, “We want to discover excellent technology from all over Japan and expand new business beyond textiles,” indicating our aim to disseminate information from local areas to the world.

Outlook for “Mo,de in Japan” and Mr. Hiroyuki’s enthusiasm

Mr. Hiroyuki expressed his desire to “discover hidden technologies and disseminate them to the world while collaborating with Japanese companies.” At the product presentation, he demonstrated the durability of aramid fiber by toasting a T-shirt himself with a burner and cutting it with a knife.

Bringing technology and value to the world with the “strongest clothing” made in Japan

The "made in Japan" activities led by Hiroyuki are expected to go beyond mere product development and play an important role in delivering the value of Japanese technology and craftsmen to the world. “Mo,de in Japan” aramid fiber products are sure to attract a lot of attention in the future as “clothes that can be worn for a lifetime” with excellent durability and safety.

■News related page - made in Japan Co., Ltd.
https://companydata.tsujigawa.com/company/5220001026158/