Key words of 2022 customized home from the perspective of big coffee_ Sina home
May 1st, 2022

Abstract: Recently, the “2021 annual meeting of leading entrepreneurs in China’s home furnishing industry” and “entering the Red Star Macalline Smart Home Industrial Park and dingfenghui and the 2022 annual meeting of Guangzhou customized home furnishing industry association” have been held one after another. Industry leaders and elites from all walks of life gathered together to make suggestions for the development of the customization industry. Through their speeches, we may clearly see that 2022 customized home

Recently, “2021 annual meeting of leading entrepreneurs in China’s home furnishing industry” and “entering Red Star Macalline Smart Home Industrial Park and dingfenghui and 2022 annual meeting of Guangzhou customized home furnishing industry association” were held one after another. Industry leaders and elites from all walks of life gathered together to make suggestions for the development of the customization industry. Through their speeches, we may clearly see the keywords of 2022 customized home.

The following is a compendium of customized views (arranged according to the time sequence of activities):

Hao Jingxin, director of the Department of furniture design and engineering of Central South University of forestry and science and technology: China’s customized home furnishing industry is leading in the world. The development of the home furnishing industry has achieved fruitful results and is full of confidence in the future development of the industry.

Hupeng, CEO of Zaoyi: the digital enabling custom home industry has expanded from a single panel home to a custom industrialized manufacturing of all categories in the whole house.

Left and right founder Lu Jianhua: Digital carries the last kilometer of home installation services, and creates the core competitiveness of end-to-end customized installation services by integrating the industrial chain.

Zhang Zichun, assistant to the chairman of Xiangjiang group: in the future, the high-quality development of the home industry should be open and cooperative. With continuous innovation, personalized customization mode and green, environmental friendly and personalized products, consumers’ flexible needs should be met.

Kaitu, head of business and products of Alibaba’s every flat and every house platform: in the face of the complex and staggered needs of consumers, making personalized and stylized products is a problem that the home industry has to face. Whether it is customer acquisition or delivery, efficiency is not only related to cost, but also the embodiment of service ability.

Wang Bing, President of Sofia home furnishing Co., Ltd.: Sofia has huge growth space. In the future, Sofia will explore the road of home furnishing development from three aspects: environmental protection, user service and enterprise operation.

Chairman of Marge home: no matter in which era, pragmatism is the essence of being an enterprise. Marge does a good job in the home industry with professionalism, focus and perseverance.

Qian ye, general manager of Sofia group’s new retail center: the live broadcast is a new track. Although the decision-making cycle is long for users, as long as they go one way, they can copy these capabilities to dealers.

Zhang zekui, general manager of sina home in South China: for the home industry, from brands to dealers to stores, we should have a clear understanding of live e-commerce. This understanding should be in line with our own enterprise development stage in order to better enable the high-quality development of enterprises.

Chairman of Huanai home: China’s home industry should take the road of high added value, that is, break the internal industrial pattern in terms of service, consumption experience and innovation, and truly achieve differentiated services.

Wu Shengfu, vice president of China Forest Products Industry Association: Green smart manufacturing is the trend of home development in the future. China forest products industry association will also launch green development standards for the home industry to promote the rapid development of the industry.

Zhang Ting, Deputy Secretary General of China Furniture Association: China Furniture Association will establish a decoration and customization committee to broaden the development space of enterprises.

Wang Tianbing, President of Guangzhou customized home industry association: the association will establish an industrial development center to ensure the relocation of small and medium-sized enterprises under the normalization of the epidemic. The establishment of the home industry park is also in the process of docking with relevant government departments, and preliminary results have been achieved.

Yang Feng, founder of dingfenghui: in the face of the diversified operation of the home industry and the continuous emergence of diversified channels, the rapid development of the whole decoration industry injects new vitality into the home industry, and the whole decoration will also lead the future.

Ning Guoyan, Deputy Secretary General of China Wood Protection Industry Association: under the complex market environment of rising raw material prices, the whole house is extended to the whole house, and it is of great significance to promote the high-quality development of whole house customization.

Guo Mingxin: the difficulties are only temporary. The national domestic demand market has brought great development space for the home furnishing industry. In the future, opportunities and challenges will coexist. I am full of confidence in the Chinese market.

Zeng Dongyi, director of Guangxi Regional Investment Promotion Department: Hongxing Macalline Guangxi business development center will build 43000 square meters of high-end customized Pavilion in 2022, which is the top priority of Hongxing Macalline.

Cai Wenhua, general manager of Guangdong Xinghui Hardware: Xinghui hardware will flexibly respond to the personalized development of customized furniture and cooperate with packaged customization enterprises to develop personalized products more suitable for market demand.

Tang Ren, President of China decoration Research Institute: it is the general trend for home enterprises to carry out decoration transformation, and decoration will also change the development pattern of home industry.

Wang Tianbing, founder of jinmusanfen Gaoding: in the face of the general trend of consumption upgrading, high appearance and high cost performance have become the development trend. Jinmusanfen will speak with products and use products for marketing.

Li Peng of oupai home group: the whole customization is based on the needs of consumers. The bag occupancy market is large, and the whole customization is an efficient system for the layout of hardbound rooms, which has obvious growth space.

Zeng Xiangwei of milanna home: any business model is based on the needs of consumers. Milanna will benefit consumers with ingenuity based on the market environment with higher requirements for home life quality.

Yuan Dan: one stop solution to the demand for household products is the main track in the future. Imperial household will produce more products, face more channels and continue to increase the proportion of “bag check-in” enterprises.

Han Feng, founder of Guiren help: the whole house customization to the whole customization concept reflects the “inner volume” of the customization industry, but it helps consumers buy products with high appearance, high cost performance and high quality, and promotes the benign competition in the customization industry.

According to the views of big coffee on the customization industry, it is not difficult to see that “consumers”, “personalization”, “whole family”, “low carbon” and “digitization” are high-frequency words, and they are also the top priority in the development of the customization industry at present. Around the needs of consumers, produce products that meet the needs of consumers and meet the personalized products of consumers. At present, the customized products of the industry have been close to the “whole family”, and the benign “inner roll” of the industry is promoting the rapid development of the industry. At the same time, actively practicing the national “double carbon strategy” and “digital operation” are still the development focus of each customization enterprise and the “winning key” of customization enterprises.

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