The Great Rebranding

Often, one new technology is not enough. In order for society to accept it, a rebranding is needed. Cryptocurrencies have turned into Web 3, and VR/AR has become a Metaverse. Of course, cryptocurrencies are only part of the Web 3, and VR/AR is part of the Metaverse, but such a representation should contribute to a common understanding of the dynamics by ordinary people.

Today there are several stereotypes about NFT:

• It's a bubble.

• This is a game of rich people.

• They are harmful to the environment.

We believe that the really massive introduction of NFT will happen when we abandon the very word NFT.

Which term will be used instead?

It's hard to say yet, but rebranding will help the positive mood of society.

NFT will no longer be considered a category

This item is directly related to the previous one.

Today, due to the popularity of the phenomenon, the lack of tools and utilities, NFT is considered a separate product. E-commerce has followed a similar path of development over the past decades. Different companies developed separate areas of traditional commerce and electronic commerce. The latter acted as a separate segment of corporate business. A similar vision was formed in relation to digital marketing.

Today, against the background of market consolidation, various business spheres have come to the conclusion that there is no point in distinguishing traditional and e-commerce, digital marketing and conventional. The same processes are waiting for NFT. As new industries are developed and application opportunities expand, NFT will not be considered as a separate category, being considered a feature of the product.

Centralization VS decentralization

The confrontation between the centralized world and decentralization will increase. More radical users suggest decentralizing absolutely everything. The only question is how an ordinary user will react to this.

Is the average user really worried about decentralization? We believe that yes, but only up to a certain point. It often turns out that centralization, despite all its desire to go against the fundamentals of the crypto world, in fact only contributes to mass adoption, which happened in the case of OpenSea or Coinbase.

This contradiction leads to various conflicts, but at the same time opens up new opportunities.

Vertical use options and micro-market

Maybe vertical usage is not such an unobvious issue.

It is quite clear that in the future we will encounter the use of NFT in more vertical ways – both with collectibles and various industries.

We are seeing the emergence of micro-markets, that is, markets of certain brands or systems. In the same way that today there are users who prefer to work with existing trading platforms like Amazon, we will have those who prefer OpenSea and other giant platforms. The same dynamics will be observed among the creators of NFT.

With the advent of new tools, the number of companies and creators will grow, who will prefer to create their own trading platform instead of using the services of others.

This is not an investment

Now NFT is seen as a bubble because it is perceived as an investment. The trader's pursuit of fabulous profits drove the market crazy.

Soon we will see that NFT will significantly expand the boundaries of application and go far beyond the usual investment. In order for this to be realized, the users themselves must "mature".

Not every NFT value should have a high profitability. It is not required to confirm its investment attractiveness. As the scope of application expands, this direction will gradually become more transparent.