Content analysis is an important stage in forming an opinion about the NFT collection, because it is through content that projects broadcast their value to the audience and interact with it.

Often, when studying social networks, they pay attention only to dry metrics: the number of subscribers, likes, comments. However, it is the filling of social networks with NFT collections that will help you understand which project is in front of you:

• All hype collections would not be in the top of OpenSea without forming their value among the audience.

• Ragpulls would not be able to deceive people without competent content and loud headlines.

• All small projects without well-known names in the team find their audience thanks to the content.

Analysis table

In the table you need to make:

1. The basis of the project: the name, the ecosystem, the indicator of the ATH

2. Links

3. Number of posts: before sale, during sale, after sale

   - Little: 0-2 fasts per day

   - Average: 1-3 fasts per day

   - A lot: more than 3 posts per day

4. The main types of content — I have identified 11 types in total, and later in the article I will tell you about each of them.

5. Analysis of the 3rd redflags:

   - Was there a division of content into before/after the sale?

   - Has the content been running for more than 3 months?

   - Is the content focused on the community?

6. Your final judgments

Content Types

Community Moved

Community Moved content is any active interaction with the audience. Usually these are various events, communication in the comments or Discord servers, contests with fan works, cosplays. This is the main type of content for ZAZ collections with medium and high results.

Building a brand/history

This type of content is aimed at creating a personal brand of the NFT collection and lore. It is inherent in projects with high results.

Utility

Reveals the value of the project and shows it to the audience. There are NFT collections with average and high results.

AMA-Sessions

During AMA sessions, developers in broadcast mode answer subscribers' questions about the project. Questions can also be prepared in advance. Such sessions are conducted by projects with any result.

Fan-Works

Fan-Works include any materials created by fans of the project: art, songs, videos. Usually all projects have it: with low, medium or high results.

Retweets

Retweets are a repost of any information about the project from the audience. Does not apply to Fan-Works. Inherent in projects with any result.

Sneak-Peeks

Sneak-Peeks is a demonstration of the visual part of the NFT before the sale. Used by projects with any result. Almost always, sneakpicks are uploaded only to Discord and create a separate text channel for this #sneak-peek

Memes

Projects often make memes with their collections and even hire individuals for these tasks. There are NFT collections with any result.

Collaborations

Announcements of project collaboration and audience exchange. As a rule, projects with low results abuse this type of content.

Giveaways

Drawings of places in white lists that increase activity. It is inherent in different projects, but most of all this type of content is used by NFT collections with low results.

FCFS-Pressure

Posts with pressure on the urgency factor in the village. These are attempts to sell their NFT as much as possible and as quickly as possible, using the slogans "SOLD OUT SOON!" Most often such content is published in Discord projects with low results.

Analysis of projects by groups

High result (5x+ )

Distinctive features:

• Standardized number of posts at all stages Main content types:

• community-moved, building a brand/history, utility, game-sessions, artworks, retweets

• There is no division of content into before/after the sale

• The content has been maintained for more than 3 months

• Emphasis on utility, interaction with the audience and long-term building of your brand.

Average result (from 2 to 5 x)

Distinctive features:

• The number of posts varies

• Main content types: giveaways, utility, retweets, collaborations, ama-sessions, fan-works

• Often there is no separation of content into before/after the sale

• Most social network projects have been running for only 1-2 months

• There is an incomplete contact with the audience

These are projects with a good visual, a large audience or a strong team of developers who lack either long-term plans or the right communication of their values.

Weak result (less than 2 x)

Distinctive features:

• The number of posts varies and directly depends on the collaborations of the project

• Main content types: FCFS-pressure, giveaways, collaborations, retweets, sneak-peeks, fan-works

• There is always a division of content into before/after the sale Before the sale, the content is maintained for less than 1-2 months

• There is no focus on the community and the message of value

Social networks of such projects are filled with contests and collaborations. When analyzing social networks, you get the feeling that they are trying to deceive you, and for good reason: it is among such NFT collections that cashgrabs are most often found.

Golden Rules

Constant pranks, collaborations and pressure on FCFS — redflag

Such content is used by projects that have nothing else to offer, and they try by any means to attract an audience and get people to buy a collection.

The focus on community, brand building and value disclosure is the basis of successful projects

If the project does not try to convey its values to the audience in any way, it probably does not have these very values.

A source:
https://gemjournal.io/training/kak-kupit-nft-s-iksami-analiz-kontenta-nft-kollekcij/
https://teletype.in/@maxycrypto/content_analysis