When we post as Mundo Lingo using the logo, we are the official voice of the brand. Here’s how we do it👇

• Speak English (See below).

• Check grandma grammar and spelling.

• Icons are cool ➡️✏️🇵🇭📣👋🗣

• ..but avoid faces 😁😘😉🤑 ;)

• Up to one exclamation / question mark per post… Okay?!?!

• Capital letters are TACKY

• Never in 1st person. I don’t do that.

• Talk to our fans 1-to-1. Who agrees? Do you agree?

• Keep it short and snappy. 100 characters is plenty.

• Get to the point, don’t “Hiya everyone” or “Hi lingos..”

• Responds questions and comments even if they’re negative.

Clichés

Avoid clichés, they’re 🤮

• “Let’s …”; “..have fun”, “..a nice time”, “..so cool”

• “Don’t forget to …”

• “Don’t miss this…”

• “Remember to…”

Money

Don’t talk about money and prices. Mundo Lingo is free, what else matters?

Short and Snappy

Less text is always better. Keep it as short as possible. If you do write a long text, be Concise! Use the Hemingway Test

Images

• ✅ Memes – If related to community, language or city life.

• ✅ Images high resolution and good quality.

• ✅ If we need a stock image request it from our photographers.

• 🚫 DJs, Beer cans, Drunken games, bare chest or belly area (Male or Female)

• 🚫 Stock images or images with 3rd party watermarks

Solidarity

Please don’t send thoughts and prayers or comment on politics in the name of Mundo Lingo. For more on that see Branded Solidarity.

'Other’ Official Profiles

Do not create online profiles in the name of or including the name “Mundo Lingo”.

→ Speak English

Mundo Lingo speaks in English regardless of political or regional issues at play, or who happens to demand a local language translation. Mundo Lingo is an international organisation with one official language for communication with our public.

Is it an anglo-funded global conspiracy to push English as the de-facto world language?

Erm, no.

Exceptions

In discourse. In conversations on social media Mundo Lingo can respond to others in comments using their language. Only announcements, statements, descriptions, set texts or releases of information must stay in English.

Are we excluding people?

No really. +90% of your target audience understand written English.+90% of people who don’t understand English probably won’t be going to Mundo Lingo for the right reasons.

If you disregard this rule

The potential troubles caused by disregarding this rule mean that it’s considered a strike for the offending team. Because: If Mundo Lingo talks in a 2nd language in one place, our silence in not speaking a 2nd language in another region becomes offensive.

It may seem that reaching local Chinese speakers in their language is kind, but the Quebecois French in Montreal or the Catalan speakers in Barcelona may not interpret that as kindness when they feel excluded after seeing your translation.

En Fin,

Ironically, we need your help keeping Mundo Lingo ango-centric and mono-lingual. If you see Mundo Lingo speaking a 2nd language, please delete, or screenshot and send to community leads so we can deal with it. Your help with this issue is greatly appreciated.