“Nearly one million materials have been provided to Shanghai residents in seven days”. According to the relevant person in charge of pinduoduo, since the platform launched the “48 hour guaranteed supply package area” on April 7, more than 20000 orders have been sold through the group purchase and order collection mode. Materials have been sold and delivered in 16 districts of Shanghai, which is effectively helping to solve the problem of “the last 100 meters” of guaranteed supply of the epidemic in Shanghai.

According to the sales data of the “guaranteed package area” launched for one week, at present, the biggest demand of Shanghai residents is food, fresh food and department stores, of which milk, vegetables and fruits are the most purchased in food, and alcohol and disinfection products are the most purchased in department stores.

According to the person in charge, the “guaranteed supply package area” is currently prioritizing new materials according to the intensity of people’s livelihood needs every day. At present, the “guaranteed supply package area” has rapidly increased from 25 commodities when it was launched in an emergency to nearly 300 commodities including food, department stores, medical supplies, mother and baby, etc. the packages cover grain and oil food, fast food and milk, seafood and aquatic products, disinfection and epidemic prevention, household cleaning and personal care, pet products, etc.

In addition to the large demand for rice flour, grain and oil materials, the “guaranteed supply package area” has also launched relatively small commodity types such as women’s products. On the first day of the launch of the special zone, considering that the majority of women are easy to ignore their necessary needs when “grabbing vegetables”, sanitary napkins were specially added. In order to meet the needs of infants and the elderly, the platform will also increase emergency necessities such as baby diapers and adult diapers as soon as possible, so as to solve the urgent needs of more consumers in Shanghai.

“We have also noticed that some Shanghai residents have reported that relevant basic diseases need equipment support, and the” guaranteed supply package area “has also put on the shelves some ventilators, blood glucose test papers, insulin needles, etc., and will add some medical materials urgently needed by residents such as standing drugs and chronic drugs later,” said the relevant person in charge of pinduoduo.

At present, Shanghai citizens still focus on home isolation, and their demand for materials is concentrated. The guaranteed supply packages are single set large-size commodity packages, and each order includes 10 to 150 sets of materials, so that one order can also be delivered. The platform has included guaranteed supply package commodities such as milk, vegetables and maternal and infant products into 10 billion subsidies, and many packages have subsidies of up to 300 to 1880 yuan per order. It strives to ensure the living needs of Shanghai residents with high-quality and cost-effective “affordable package” to jointly fight the epidemic and tide over the difficulties.

While increasing commodity categories, pinduoduo is also working with merchants to solve the problem of shortage of warehouse sorting and distribution personnel. “We’re busy guaranteeing supply these days,” said a waiter in charge of fresh agricultural products. In addition to the staff who buy more vegetables, pinduoduo master station also urgently organized a business team to strengthen the power of supply guarantee. The personnel in the sorting and distribution links of the warehouse need to be equipped with protective clothing, nucleic acid certificate and pass. The warehouse and transportation vehicles need to be disinfected in time to ensure safety.

It is understood that at present, businesses mainly provide transportation capacity, and pinduoduo platform will also help coordinate some.

“Some businesses have transportation capacity. Although they didn’t sell people’s livelihood materials originally, as long as we communicate, they all express their willingness to help other businesses with materials on the platform do transportation and realize cross category cooperation”, the relevant person in charge of pinduoduo said, “at present, businesses can act together, which makes us very moved”.

According to his introduction, at present, most orders in the guarantee and supply zone can be delivered within 48 hours. For orders that cannot be delivered on time, the platform staff will ask the merchant to communicate with the user by telephone in time, clarify the expected delivery time, and send the platform voucher for compensation.

It is reported that pinduoduo’s “guaranteed package zone” products will be updated daily according to the merchant’s transportation capacity and consumer demand. Consumers can collect the demand for similar materials through wechat group, open pinduoduo app or applet, search “Shanghai 48 hours” or click the 10 billion subsidy channel to enter the “guarantee and supply package area”, and place an order after reaching the demand for the quantity of orders.

At present, in order to meet the needs of consumers faster, pinduoduo’s “fast group” team is also going all out to respond to the needs of group buying. During the epidemic period, the average daily order volume of some head stations that were still operating surged 10 times. In order to cooperate with the epidemic prevention and supply guarantee, under the condition that some pick-up points and head stations have been suspended, more than 500 heads of “buy more vegetables” in Shanghai still fight on the front line of anti epidemic, so as to meet the people’s living and anti epidemic material needs as soon as possible.