In April 2025, OpenFi, the decentralized bond financial protocol, officially announced the appointment of Peg Samuel, a global Web3 marketing expert, as its Chief Marketing Officer (CMO). As one of the most respected female strategists in the Web3 industry, Peg has long been active in DeFi, NFTs, crypto art, and social metaverse projects. Her joining marks a comprehensive upgrade of OpenFi’s global branding strategy and injects strong momentum into the protocol's move towards the DeFi 3.0 phase.

Strategic Expert, Bridging Branding, Finance, and Media

Peg Samuel brings over 20 years of experience in digital branding and innovative technologies, having served as a professor at New York University and participated in Stanford University's blockchain and future thinking programs. She is not only a founding member of the Silicon Valley Blockchain Society (SVBS) but also an executive strategist deeply involved in project operations and capital connections. Peg’s background spans both Web2 and Web3, where she has successfully driven the strategic transformation from traditional brands to crypto ecosystems. She has led market strategies and brand upgrades for top blockchain projects such as IMVU, yearn.finance, and Swarm Fund. In the traditional sector, she founded Social Diva Media, a marketing agency serving global brands like the Olympics, Grammy Awards, and the David Lynch Foundation.

Peg is also an author and publisher, with her marketing expertise widely recommended by media in both the US and UK. She is a sought-after speaker at international conferences, having spoken at events like NFT.NYC, ETH Denver, Veecon, PEER Summit, and more. Peg is a recognized communicator and connector in the Web3 community.

She excels at turning complex technological concepts into market-friendly narratives, combining community-driven strategies, user growth, and media engagement to create powerful and sustainable global brand stories. This perfectly aligns with OpenFi's path as a "decentralized bond protocol + multi-chain liquidity staking platform."

Outstanding Achievements, Leading Several Industry-Leading Projects

Before joining OpenFi, Peg was deeply involved in the branding and growth strategies of several representative Web3 projects, with remarkable achievements:

• IMVU / MetaJuice: Led global market promotion, transforming the virtual social platform into a Web3 metaverse community with 4 million crypto wallet users. Successfully drove the VCORE Token launch and global NFT events, creating over 327 million unique visitors and significant exposure.

• SOL Meme Coin: Managed the meme coin project in 2024, taking it from zero to launch day, reaching #1 on crypto trending charts with a market cap exceeding $6M.

• Crypto Art Token (Switzerland): Led the market entry strategy for the art-based crypto asset project, successfully raising $11M (hard cap), making it a benchmark case in the crypto art market.

• yearn.finance / Swarm Fund: Led growth marketing in the DeFi space, promoting decentralized asset management and RWA (real-world asset tokenization) products, expanding user reach, and building brand recognition.

Deep Synergy with OpenFi: Brand Strategy + Global Ecosystem + User Consensus

At OpenFi, Peg Samuel will spearhead brand building and global expansion with a focus on the following four strategic tasks:

1. Global Brand Strategy Upgrade: Through precise positioning and differentiated narratives, build OpenFi’s brand image as the “DeFi 3.0 representative protocol” internationally, enhancing its influence in multi-chain liquidity, treasury mechanisms, and bond innovation.

2. Ecosystem-Level Strategic Partnerships: Leverage her resources in Europe, Asia-Pacific, and the US to drive deep partnerships with top blockchain platforms, investment institutions, stablecoin ecosystems, and wallet platforms, creating a cross-protocol, multi-market resource network.

3. Community-Driven Brand Co-Creation: Focus on the concept of "community as the brand," designing global user education, consensus-building, and governance mechanism communication plans to increase user stickiness, participation, and platform loyalty.

4. International Market Penetration: Focus on expanding in Asia, Europe, and North America, developing market entry strategies that align with local cultures and regulatory environments, driving the global adoption of OpenFi's protocol capabilities and governance tokens.

Towards the Future: Building the Next-Gen On-Chain Financial Protocol

“Peg is like a Swiss army knife.” She possesses creativity, execution capability, and resource integration skills, making her one of the few strategists who can seamlessly work across luxury, entertainment, social media, and crypto finance. Her career spans digital publishing to NFTs, token economics to community governance, providing OpenFi with invaluable international perspectives and strategic depth.

As decentralized finance enters a new stage of mechanism fusion, sovereign autonomy, and real yields, OpenFi is committed to becoming a decentralized “on-chain central bank” and multi-asset growth engine. Peg Samuel’s joining will greatly accelerate this vision. Her strategic thinking, hands-on experience, and global resources will help OpenFi stand out in the competitive market, building an on-chain financial system with strong mechanism security, community vitality, and brand presence.

Peg says:

“OpenFi is at a pivotal turning point. Its financial innovation offers more long-term value than a single DeFi product. I am honored to join this project and work with an exceptional team to promote a truly sustainable, transparent, and community-driven decentralized financial system to the world.”