The TV series has not been broadcast yet, but there have been bad comments and praise on the series, with comments of one star and five stars flying all over the sky… At the end of last year, Douban’s comments on the two episodes of “who is the murderer” and “the wind rises from Luoyang” became a hot topic at that time, and Douban’s unfair score has once again become the focus of public opinion.
Red Star News reporter noted that Douban recently issued a statement saying that it has launched the waterproof arms control evaluation function. This function will be enabled when a large number of controversial or obvious short comments with naval characteristics appear in the short comment area of film and television items, and these short comments have not been processed. After the function is turned on, the short comment area will adopt a specific praise strategy and sorting algorithm to randomly display some short comments, so that the navy can not guide the public opinion in the short comment area by focusing on praise. At the same time, a warning sign will appear at the top of the short comment area of the film and television entry to remind users that the short comment of the film and television play is abnormal.
Douban drama review page
As early as last December, when the two dramas “who is the murderer” and “the wind rises in Luoyang” were broadcast, the Douban score of the two dramas became a hot topic at that time. After the “wind rises in Luoyang”, which was broadcast one hour later, went online on the Internet platform, Douban’s short comments were divided into sections, but a large number of scores poured in at the original online time. Although most of the contents of “advance comments” have been deleted, according to the score screenshots in the media reports, these short comments show a polarization between one star and five stars. Coincidentally, Zhao Liying starred in “who is the murderer” also appeared in this situation. After the first two episodes of the heroine played by Zhao Liying were broadcast, a large number of comments questioning her acting skills and lines and one-star short comments emerged on Douban.
Douban microblog statement
The phenomenon of “advance comments” on the two dramas was questioned by netizens and the media as “water army”. Subsequently, CCTV reported on the title of “film and television dramas suffered from” advance comments “and” water army “controlled comments to disrupt the market”, pointing out that the two film and television dramas had a series of absurd scenes of “advance comments”.
For such a situation, many people in the industry said that when film and television dramas are broadcast, it is inevitable that some fans of actors will give high praise with “fan filter”, and it does not rule out that the Navy will give high or low scores to a work, advocate or step on it. Many times, the stakeholders of a film and television play will also spend money to “brush points”. Of course, there are also “brush bad comments” for competitors.
In February this year, some netizens left a message on the official website of the State Administration of market supervision and administration: “is the control and evaluation of TV dramas legal?” In this regard, the official responded: “control and evaluation” is suspected of violating the anti unfair competition law. It can submit sufficient evidence and materials to report to the market supervision and administration department above the county level, or directly call 12315 or log in to 12315 Internet platform to appeal and report.
There is no score for the popular dramas on Douban film and television page
As a gathering place of literary and artistic youth, Douban has become one of the most important film and television scoring platforms in China. However, Douban scoring has been criticized by many practitioners in recent years. A famous director once spoke bluntly to the Red Star News reporter: Douban score is manipulated and unreliable.
After Douban’s waterproof arms control evaluation function went online, the Red Star News reporter contacted a number of “water army” responsible for brushing the bill. According to his introduction, Douban’s short comments are about 10 ~ 15 yuan each, but the data is not guaranteed. “Now Douban’s scoring mechanism is very strict.”
In addition to its most important film and television drama score being questioned, Douban has attracted public attention frequently in recent years because of problems such as “roll call”, “off the shelf” and “punishment”.
Douban goose group was stopped
The last time Douban was punished was on December 1, 2021. The person in charge of the Internet Information Office interviewed the main person in charge and the chief editor of Douban. In view of the recent repeated occurrence of information prohibited from publishing or transmitting by laws and regulations on Douban and its account, the circumstances were serious. In accordance with relevant laws and regulations, the person in charge was ordered to rectify immediately and seriously deal with the relevant person in charge. Subsequently, Beijing Network Information Office imposed an administrative penalty of a total fine of 1.5 million yuan on Douban technology, the main operator of Douban network.
From January to November 2021, the online information department has imposed 20 disposal penalties on Douban, of which 500000 yuan has been fined for many times, and the cumulative fine has reached 9 million yuan. The main reason for the repeated punishment is that the platform disseminates online publications with prohibited content, including obscene, pornographic, gambling, violence and other information. For the existing problems, Douban also carried out frequent rectification. In view of the controversial “rice circle” and other network chaos on the platform, Douban has issued the punishment announcement on Further Strengthening the special action to control the “rice circle” chaos for five times since 2022. 330807 violations and bad information have been deleted in the five punishment announcements, 418 forbidden violation accounts and 62 problem groups have been dissolved or shut down. In the rectification announced on April 14, seven problem groups such as Douban goose group have been stopped.
Red Star News reporter Qiu Junfeng