In the first installment of the series, I talked about why social applications are crucial to converting the general public onto web3. I described how the financial upsides, while crucial, are not as compelling as offering a rich social experience. In this follow up, I’ll dive into why it’s taken so long to build out that vision of the web3 driven metaverse.

TLDR; Web3 introduces the concept of digital ownership, but ownership is meaningless without context. Composable projects making up a rich ecosystem of social products are the key to unlocking the next million people onto web3.