On August 10, the star power club held an online press conference and officially announced the merger with the famous Swedish E-sports team nip (ninjas in pyjamas) to jointly form the star power Ninja group. Since then, nip group has officially become a global E-sports club with home venues in Shenzhen, Wuhan, Brazil and Sweden.

Sina game interviewed he Youjun, chairman of Xingwei Ninja group for the first time, and discussed the planning of the next year and the layout of e-sports industry.

Chairman of nip group - he Youjun

Mario Ho, President of the Macau E-sports Association designated by the Asian E-sports Association, founded the victory five E-sports club, founded the largest E-sports production company in Macao: Youjun e-sports, presided over and promoted the merger of Star Sports Weiwu and nip, and officially established star Ninja group, which is committed to building the world’s most iconic and largest E-sports and game entertainment company.

The following is the record of the interview:

Sina game: what is the opportunity to merge with the world-famous E-sports team nip to become nip group? In what areas will the two sides share resources, achieve mutual benefit and win-win results, or maintain their original operation system?

He Youjun: the opportunity of merging with nip is that both of us want to become the first international globalization club and take the lead in the global e-sports industry, and then the idea of opening up the global market is matched, so we come together.

For both of us, we also found that the e-sports club market is a little similar to some previous E-sports markets, and has reached a stage that needs integration. Although domestic E-sports clubs have improved rapidly in recent years, it is difficult to maintain a sustained and rapid benign growth to enter the capital market only by the development of clubs or single country and single region clubs. At present, we have reached a place where we can see a slowdown, so we think there is an opportunity for integrating the e-sports market.

In terms of cooperation between the two sides, there must be both places to maintain our original operation system and win-win and resource sharing.

First of all, resource sharing must be our business resources. I also mentioned at the press conference that in fact, we can become the first company to do business 2.0. In the future, all our sponsors will continue to increase their investment, because we are a company that can do E-sports marketing across different continents. Then we will keep our own strong points. For example, our ESTAR team and our star competition have become the world’s top in the field of mobile games, so it is certain that whether it is the brand of ESTAR, the operation of ESTAR fans, or the part of our domestic and foreign mobile game e-sports, our team will continue to do, and then it must be the most powerful place of nip in the field of end games. After all, they are the world champions of many end games, So that’s why we changed our name to nip in the LPL brand project.

Sina game: at the press conference just now, we learned that nip group has obtained a round B financing of 100 million yuan from Oriental Shengshi fund. Can you disclose nip group’s development plan for the next year in advance? Will it expand new E-sports events or strengthen brand cooperation to improve commercial liquidity?

He Youjun: I’ll make a point here. In fact, I didn’t specifically mention the amount of our round B financing in the press conference just now. Our round B financing will certainly not be lower than our round a financing. In round a, we financed 120 million yuan last time. We will still raise this figure in round B this time, but it doesn’t mean 100 million yuan or anything. This figure has not been disclosed, and it’s really inconvenient to disclose it now, I hope you can understand.

Second, the b-round financing of more than 100 million yuan. In the future, we will make up for some gaps in E-sports events and diversified business. First of all, we are sure that as an E-sports company, we will want to try to expand our E-sports events, not just the hero League mobile games. Although we basically include all kinds of events, we still have two or three events that are not covered, one or two in China and one or two in the United States. We hope to expand in these fields. Then there will be other diversified businesses, including our MCN business and building content production.

Sina game: can you explain the “e-sports industry chain service enterprise” you mentioned at the press conference?

He Youjun: because I see E-sports more as a demand, and I think this demand will become very extensive. For cities, there will be more and more sports events to be hosted, so many local governments will begin to hope to introduce more E-sports venues, more E-sports events, more youth E-sports leagues, and non professional competitions, so the demand will be greatly improved.

The demand of game companies for E-sports will also increase a lot. As I just said in the press conference, in fact, the way to obtain users has been very expensive. Then turning games into E-sports events can not only reduce the unit price obtained by users, but also increase the viscosity of returning users. Therefore, I see many game companies. Even if some games are not suitable for large-scale E-sports competitions such as LPL and KPL, However, e-sports, regardless of size, have the needs of large-scale competitions and small-scale competitions, both professional leagues and non professional local competitions. Therefore, in fact, the offline of many games is also a demand for E-sports.

In addition, for traditional enterprises, the domestic E-sports users have exceeded 400 million, so which traditional enterprise will say that I am not interested in young people and more than 400 million E-sports user groups. I believe that few companies in traditional industries will say this, but think more about how to be interested in their brands and bring greater improvement to their sales through E-sports.

So in this link, it is a difficulty for traditional game companies or local governments to think about how to do it. When this demand is vacant now, I hope my company can become such a service enterprise in the e-sports industry chain to help these enterprises