San Francisco - on April 16, according to onmsft, Microsoft is considering a new way to generate revenue from advertising and share it with developers. According to a report from businessinsider, the company hopes to launch a new advertising plan that allows brands to place advertising content in free Xbox games.

It is expected that these types of advertisements may appear on the billboards of racing games in the third quarter of this year. Advertising in the form of avatar skin or video is also possible, although the specific form cannot be confirmed.

Microsoft has been working on the plan since 2018 and is currently looking for advertising technology companies that can help it start a business. The source also claimed that Microsoft would not share in these advertisements, but would be more interested in establishing an Xbox advertising network to generate revenue for developers making free games.

As for whether it will affect too many games, it is said that Microsoft is also establishing a “private market” for these advertisements. In this way, only selected companies can place their advertisements without damaging the game playing method, and customer data can be kept safe and not targeted at gamers.

Microsoft has allowed advertisers to place ads on Xbox dashboards or in-game ads through Yahoo and Anzu. However, when businessinsider asked about the new rumors, Microsoft said it did not “share any further content”. On the contrary, the company mentioned that it “has been looking for ways to improve the experience of players and developers”.