My posts here are intended as a raw and somewhat sporadic documentation of my learning journey of how to create top-notch brand strategies, specifically combining real-life brand outcomes and web3 tools. This is a process of transferring my traditional design and marketing background into the web3 context.

Projects:

• LONG-TERM PASSION: implementing circular fashion systems by seamlessly integrating digital and physical value chains to eventually create a more mindful and responsible consumption culture.
• SIDE PROJECT - For the Love of Design: Understanding the digital design and NFT creation process, by sharing my own design journey. Lacemaking craft idea translated into 3D-printed, modular, zero-waste garment and then again imported into the digital context as an NFT.
• TOOLKIT-BUILDING: web3 media, business strategy, marketing and branding, web3-native community-building.

As a highly sensitive individual with many ideas and goals, I often oscillate between being bored and being overwhelmed by myself.