Imagine a world without search engine optimization (SEO) and recommendation algorithm. What would this Internet use experience look like? Unfortunately, this is the Web3 social experience we have today.
Becoming 'The Next Gen' Is Sexy, But How?
While many Web3' SocialFi' platforms have emerged as the 'next Medium,' next 'Twitter,' or next 'Facebook,' users in large find it hard to get Web3 content exposure. Despite having the merits of account self-sovereignty or data ownership, Web3 content suffers from a lack of visibility or means to target and activate the audience without a centralized content algorithm. It would still not be able to compete with its Web2 counterparts.
On the other hand, Web2 social interaction, 'the elephant in the room' in data value, remains uncaptured by Web3 apps. Furthermore, Web2 users' efforts silos within social media largely without any rewards. How cool would it be if users could easily jumpstart an influencer career with instantly available monetization?
Web3, as an idea, is fabulous, but the adoption would be progressive. Users would only jump ship when the offer by 'the other side' is unrefusable. To onboard the next one million users into Web3, a gateway is needed for users to unlock value in Web3, which is not available in Web2, with an already familiar infrastructure and user experience.
Teleport Web2 Social Experience into Web3
As an experienced team in Web3-native marketing and community build-up, we are launching Oi! Network to make off-chain social media assets and activities a part of the Web3 experience and make influencer monetization available for everyone.
We aim to make Oi! Network mobile-first and blockchain-agnostic. We are about to start with the Twitter extension and then support Facebook, Reddit, and Snapchat.
Oi! Network consists of:
How Exactly Does It Work?
We applied the Social-to-Earn model and designed it as three modules: Content Creator, Networker, and Validator.
Content Creator Module
All tasks are automatically added to a Task Feed ranking by bounty pool size in descending order. Any user can donate to the bounty pool to boost the ranking.
Networker Module
Any users can start their social media monetization journey as 'Networkers' with simple four steps: Connect, Stake, Social, Earn
Connect: connect your Twitter account to evaluate your influence on Volume
Stake: stake $MOM to mint your Volume into Proof of Influence SBTs
Social: complete Twitter social tasks
Earn: earn in-app currency that is convertible into $MOM
Social-to-Earn is a non-linear incentive model. Users' rewards depend on many factors, e.g., Volume, staking, referral, and post engagement, to minimize farming and Sybil attacks while encouraging longer screen time and genuine interactions.
Validator Module
Gaps do exist between Web2 and Web3, so extra assurance would be necessary to prevent reward abuse through the withdrawal of interactions. In Oi! Network users can choose to become validators of Social Oracle by staking. Completed tasks will be distributed as validation tasks to 100 random validators to verify the existence of interaction. 51% of votes can decide the results and whether to send rewards.
The majority votes will share validation rewards, while consecutive minority votes will be deemed intentional vicious voices and could be punished.
So…Another X-to-Earn?
A' to-Earn' model benefits community and liquidity bootstrapping, but think bigger.
While not being the first Web2-to-3 middleware, Oi! might be the first one that brings quantified web2 social influence, off-chain social interaction, and Web3 together. This combination can open up a new front for Web3 onboarding and activation. The possibilities are endless, but here are some examples:
Membership Management (Web2-to-Web2): Oi! PoI Using SBTs as a feasible criterion for token-enabled membership management (like guild.xyz) to onboard KOL or ambassadors who interacted with your contents and have substantial influence
Social-Activity-Enabled Campaign (Web2-to-Web3): How cool it is if users can only join the allowlist after completing social tasks on Twitter, so you make sure people are spreading the word for you
Keep Your Brand Trendy: Own your hashtag by putting an ongoing bounty pool so Networkers can repeatedly engage and likely pump your # to the trending section of more people more often.
Prediction Market: Bet on which hashtags can make it into the top 20 in a particular region by tonight. You can even set up a bigger bounty pool to make your chance bigger.
Break Shadowban & Protect Free Speech
Web2 social media are notorious for their direct and indirect censorship, a.k.a. The shadowban. The visibility and reach of your message will be restricted. Oi! Network plays a role in free speech by finding you more mouths to spread the word, especially for hashtags. An account in Web2 can be easily banned, but a memefied message cannot.
We are excited about what this new mechanism can achieve towards the ultimate goal of 'onboarding 1 billion into Web3', and we hope you are too. Stay tuned and join our journey:
About
Oi! Network is a mobile-first portal of Web3 powered by social media extensions used to build a blockchain incentive model & crowdsourcing system for off-chain social influence to connect with on-chain identities and activities.