Project Highlights:
1. Founded by the original Twitch core team and live game experts, focusing on the short game video segment.
**2.**Backed by Three Arrows Capital, Hashed Capital, Polygon Foundation and Animoca Brands.
**3.**Overturn the value distribution relationship between Web2 platform and creators, and stimulate creative energy with a new revenue mechanism.
**4.**Strategic partnership with top KOLs from Youtube and Twitch and top e-competitions.
**5.**Gsr Foundation (which invested in Coinlist) is also involved in the project's incubation.
The Matthew effect of creation revenue on traditional platforms
The growth of platforms such as Twitch and Youtube has helped them gain massive viewership, but on the contrary, the earnings of platform creators have not improved, with most creators paying like a 50% revenue share of the platform, according to an article by US gaming portal pcgamer, there are more than 9.7 million lives anchored on Twitch each month, with only the top Only the top 0.015% earn more than the US median household income, and more than a quarter of the top 10,000 Twitch hosts earn even less than the US minimum wage. In this winner-take-all situation, content creation cannot be effectively activated, and the increasing variety of advertising and marketing campaigns are hurting the viewing experience of fans and causing a loss of users. This has created an opportunity for some new platforms to "take down the elephant".
There is a huge gap between creators' value and revenue.
FreshCut is targeting such a market pain point. In order for creators and users to get more value, they allow users to participate in the building decisions of the platform, incentivizing them to become active contributors and share the benefits of the platform's growth and development, "The benefits should not belong to the company that controls the platform, but to every participant in the platform. " This is the Web3 philosophy of FreshCut, which wants to reconstruct the "old world" controlled by social media and video companies.
Project Overview
FreshCut is a short-form Web3 gaming video platform and community for creators and fan users, showcasing the latest short-form content from video creators, gaming events and esports through FreshCut's app, platform and social community, connecting creators and fans through fun and entertaining gaming high points. Giving value back to FreshCut's community contributors, including fans, video creators and event organizers, FreshCut is committed to breaking old industry standards, building and maintaining a healthy, engaging and fun community, and sharing value to the community's creators and fans.
FreshCut ecosystem redistributes rewards to gamers and fans
Since video games became the basis of mainstream entertainment at the end of the 20th century, the gaming-related industry has grown in the past decade or so, with a series of gaming derivatives such as gaming communities, live video streaming and e-sports. The global gaming market data provided by Newzoo shows that the value of the gaming industry is close to $200 billion, and the number of people watching live games will soon exceed the 1 billion mark in 2021, with Twitch's live viewing time Newzoo predicts that by 2024, the market size of games and related industries will reach $218.8 billion.
Product Strategy
FreshCut's mission is to connect creators and fans to participate in community governance by providing the best in gaming entertainment content and to benefit all participants.
1.To provide a creative platform and community for creators：
Creators can post the videos they find most interesting or "showy" and attract fans who share their preferences, creating an authentic gaming community centered on the creator.
2.A more attractive revenue distribution system:
FreshCut is built with creator-centric features that allow creators to capture the value of their creations and reward fans for their contributions to the community, allowing creators and fans to suggest and vote on new platform decisions. In order to allow the creative potential of the platform to be thoroughly stimulated, FreshCut's reward system is tied to the activity of the community; the more active the user and the community, the more more rewards.
Linking Web3 and games via FreshCut
3.New algorithms drive content segmentation and vertical communities:
While closer to live gaming video platforms like Twitch in terms of content, FreshCut focuses on short video creation and uses a recommendation algorithm (similar to what Tiktok does) to accurately recommend short video content to their users.
Project Development Planning
Q1 2022: Launch of FreshCut's app and website, completion of strategic round.
Q2 2022: $FCD public offering.
Q3 2022: More creator and community partnerships established, $FCD and FreshCut integrated.
After 2023: FreshCut membership system upgraded, trading marketplace and pledge system launched, community development and advertising revenue product launched.
Products
Creators' tasks rewards
Creators can complete tasks posted by FreshCut and receive rewards, which include:
**1.**Publishing video content.
**2.**Increasing viewership and fan engagement.
**3.**Sharing and promoting their video content.
**4.**Engaging with fans using FreshCut's interactive features. Participating in FreshCut community events (e.g. tournaments, watch parties, game nights, etc.).
Fan Viewing Rewards
Creators can complete tasks posted by FreshCut, participate in community building, and earn rewards by completing tasks such as:
**1.**Watching videos.
**2.**Interacting with creators (e.g., liking, commenting and participating in creator-hosted events).
**3.**Sharing and promoting the creator's content.
**4.**Participating in FreshCut community events.
Fans earn rewards that can be used to reward creators, gain access to events, earn exclusive NFT airdrops, etc., and are eligible to receive benefits from the community or creators.
Platform Tips
Users can use the earnings they earn to reward supported hosts. FreshCut has set a revenue share target of 90% for creators in order to guarantee their earnings and to keep the creators' revenue share. This ratio is better than all the traditional web2 tip shares on platforms like You Tube, TikTok and Twitch, where their revenue share with creators is between 45% and 80%.
Platform Membership System
In order to give value back to community members who want to deeply engage with FreshCut, they can become FreshCut members. All FreshCut members are also eligible to participate in the management of the FreshCut DAO, and membership benefits include：
**1.**Exclusive FreshCut merchandise.
**2.**Participation in all FreshCut events, where rewards for participation will be increased.
**3.**Participation in IRL meetups, creator meetups and game giveaways held by FreshCut, etc.
**4.**Access to the members-only Discord channel to communicate with creators and staff.
Advertising and sponsorship benefits
In the future, FreshCut will work with strategic advertisers and sponsors to further reward creators and the community, and $FCD holders will enjoy product and reward opportunities through special events.
FreshCut's product system
Token Economy
$FCD Token Use Case
$FCD Token Allocation
$FCD Token Release Model
Investment Background
FreshCut is led by Three Arrows Capital, Animoca Brands, Galaxy, Hashed, GSR and many other top and tier 1 investors
Its seed investors are individual executives from companies such as Twitch, EPIC Games, Friends with Benefits, and Pinterest.
Team
James Kuk-CEO, Co-Founder of FreshCut Interactive
10+ years as a leader in the gaming and creator economy industry. Served as Head of Global Business Development and Strategic Partnerships for Twitch. Led business relationships with major gaming companies, esports leagues, social platforms and more.
Ben Stueck - Chief Product Officer, Co-Founder of FreshCut Interactive
Product development expert who has built deep experience at Twitch for game creators and community management. Leads core creator team development and product integration, enabling streaming and revenue sharing for millions of creators.
Ernie Le - Chief Content Officer, Co-Founder of FreshCut Interactive
Creator industry veteran and early leader of Twitch, instrumental in building and expanding Twitch's creator program to over 30,000 partners, driving Twitch to its initial milestone of 100 million MAU milestone.
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