Max Einhorn is our Co-Founder and COO. Prior to co-founding 4K, Max was a financial and Tokenomics Advisor for various Blockchain companies and Financial Services Management Consultant at Oliver Wyman. He is an avid skiier and classically-trained pianist.
What attributes do you look for in a business partner?
I look for partners who are able to not only see their own excellence, but also see excellence in others, nurture that excellence, and take as much pride in their partners’ successes as they do their own.
What is a quote that resonates with you?
"Trust is built slowly. Trust is destroyed quickly. Trust can make complex things possible. The absence of trust can make simple things impossible. Trust powers relationships, businesses, nations. Trust is as precious as it is fragile." — Marcus Aurelius
When did you first notice your entrepreneurial abilities?
I have been an entrepreneur for as long as I can remember. I was that five-year-old kid with a lemonade stand in my driveway fueling my Pokémon card addiction one $0.25 cup at a time. I co-founded a non-profit food pantry when I was a sophomore in high school and a for-profit disaster preparedness business when I was a junior in high school. After taking nearly a decade-long break from entrepreneurship, I’m back to entrepreneurship and never plan on leaving.
What values did your parents give you?
A key value that my parents have instilled in me is to live a life of service. "If you only see what needs to be repaired and how to repair it, then you have found a piece of the world that G-d has left for you to complete. But if you only see what is wrong and what is ugly in the world, then it is you yourself that needs repair” — Menachem Mendel Schneerson
What stokes your curiosity?
The more relevant a topic is to something I seek to create, the more curious I tend to be. That said, I remain open to letting nearly anything capture my curiosity because you never know whether an obscure topic will unlock answers to unforeseeable obstacles in the future.
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