The pre-order system is available in many industries, whether it is literature, video games, or music. It is a system mainly aimed at fans and super-fans of a work/artist, allowing the publisher/record company to validate the public's interest in a product, usually in exchange for a reward: discount, dedications, bonus, etc.

It is a very efficient system that allows the publisher to create an expectation around his product – and to adapt his launch strategy accordingly: a successful pre-sale ensures a better launch.

The uses of pre-orders are becoming more and more numerous & varied.

Recently, we saw Hogwarts Legacy break records, by offering an exclusive mount.

In 2020, Cyberpunk earned $500 million from pre-orders alone. The game was profitable long before its release.

In the music industry, pre-orders have become the lifeblood of the sector, prophetically predicting the success of an album: a successful pre-order is a successful first week which draws attention to the album and creates a virtuous circle.

This is why each new album is designed for pre-orders, sometimes with 3 to 5 different packs, playing on rarity, exclusive benefits, and the expectation around the artist.

Some artists go as far as offering 100 different editions of their CD to boost first-week sales: https://loloetrico.store/collections/nouvel-album

However, the pre-order system has two major flaws:

1—Complex logistics and lack of follow-up

Pre-orders are complicated to set up, because of the large number of different supports and mediums: let's take the example of an independent artist who wants to launch a pre-order, with a collector's CD, a thank-you video, promo codes, and a golden ticket.

This requires a Shopify-type store to sell the CD, as well as a physical printer to press it. To add a thank-you video, a direct connection to the user is needed to retrieve data that is not public and available upon purchase.

Adding promo codes once again requires a connection to the buyers – without the ability to sort between recurring buyers (who deserve bigger promotions) and others. Finally, the golden ticket has to be added to the CDs by hand. This ticket can be forged and again, there is no direct link to the buyer.

2—An excruciating wait

The pre-order buyers are the hardcore fans, those who follow all the artist's news & who want to have a maximum of content.

In general, pre-orders are launched several months in advance of the album’s release – and the content, which is mainly physical goods, is delivered on the day of the CD’s release.

Even while ordering two months in advance, the wait feels endless.

Ampy offers a system that solves both of these problems and can be easily integrated into any online store

We make it possible to group all the rewards associated with an album in a single interface, accessible on any device and in a few seconds. The link between fans and artists has never been easier, as the latter can add content, videos, or music to their space whenever they want, all in an encrypted manner and only available to those who have pre-ordered.

This system allows the album to come to life during the pre-ordering and even after. In fact, keeping artists’ catalogs active for many years is one of the most present problems in the industry.

→ Thanks to its highly customizable system, Ampy adapts to each album, making it possible to engage with fans over time: a collectible from one album giving access to the next, advanced packs, visuals related to the album’s artistic direction, etc.

And above all, it’s instantly accessible: pre-order the album, and 5 minutes later you own this collectible and access your dedicated space.

No need to wait 2 months anymore.

Most importantly, the experience is painless and completely free for the user – they don't need a crypto wallet or even know they have NFTs. (unless, of course, they want to use one if they're familiar with Blockchain).

Through this NFT, blockchain acts as a support, an access ticket that allows both parties to identify, recognize and secure themselves.

Simply add a key to the content it unlocks. This content becomes dynamic, with the ability to verify whether a user has consumed each unique utility. And finally, it opens up a secondary market in the music industry that considers/includes its creators.

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