Imagine being able to offer your customers more than just a product—what if you could offer them a relationship that grows over time? Beyond its practical purpose in meeting regulations, the Digital Product Passport (DPP) is your key to forging deeper connections with your customers, turning a one-time purchase into a lasting relationship and circular opportunities. It’s a new way for businesses to build trust and loyalty, while also driving growth through added-value services.

This future isn’t far away. Soon, every brand that makes durable goods will be mandated to provide DPPs under ESPR regulations. In France, AGEC is already in place. At Arianee, we’re making sure that integrating blockchain-based DPPs into your Shopify store is as smooth as possible, no matter your in-house tech resources. We’re proud to introduce our new solution, designed with simplicity in mind: an intuitive Shopify app for Digital Product Passport management.

Let’s unpack this!

The Roadblock: Complexity Stands in the Way

Blockchain-based DPPs provide significant benefits for businesses and customers alike. For widespread adoption, embedding DPP wallets directly into client accounts provides the most seamless and user-friendly experience.

However, for many businesses, the idea of integrating DPPs sounds overwhelming. Setting up APIs can be tricky, especially for brands that don’t have a dedicated tech team. Additionally, ensuring that the DPP interface aligns with a brand’s design guidelines can pose a challenge.

To address this challenge, we set out to create both a mobile app and a web app tailored for businesses with limited in-house tech expertise that need to launch quickly. While these solutions are more straightforward for implementation, they come with certain compromises:

• Customers end up with extra steps to complete and more custody responsibilities, which reduces engagement.

• App usage and claiming rates for DPPs remain low, and the true potential of DPPs isn’t fully realized.

• Brands struggle to connect the dots between their customer data and the claimed DPPs.

• The experience doesn’t always align with a brand’s identity, creating a disconnect in the user journey.

What if you didn’t have to compromise? What if there was a way to offer a seamless DPP experience that fit your brand, your customers, and your resources?

Enter: The Arianee Shopify App – Your Shortcut to Seamless DPPs

If you’re a brand using Shopify, we’ve got great news. Imagine being able to integrate a DPP solution into your existing online store with just a few clicks. No complex coding. No design headaches. Just a streamlined process that feels as natural as adding a product to your inventory.

With the Arianee Shopify App, brands can:

• Let your customers claim, access, and manage their Digital Product Passports directly from their accounts.

• Instantly identify which customers hold a DPP and map that data to your CRM, so you can stay connected long after the sale.

• Create a smooth, on-brand user experience with customizable features that match your design guidelines.

And for your customers? They’ll love the ease of claiming their DPPs without leaving your site. They can see all their DPPs in one place, review their history, and in the future, even transfer them to someone else*. It’s a whole new level of digital ownership, right within their familiar shopping experience.

NB: *Coming soon, we’re developing the ability to transfer DPPs when ownership changes. For brands, this means they’ll be able to engage with secondhand customers, who will create an account on their website when claiming the DPP—growing their client base at no extra cost.

Benefits: Why This Matters for Brands

At Arianee, we believe the Digital Product Passport is about more than checking a regulatory box. It’s about giving your customers an experience that lasts—a way to continue the conversation long after checkout and maintain visibility of the product history throughout its lifecycle. With the Shopify App, we’re putting the power of DPPs into your hands in the easiest way possible, no matter your brand’s resources.

• Fast and easy setup: If you already use Shopify, all it takes is installing the app and activating it.

• Customization: The app adapts to your brand’s UI guidelines with just a few CSS lines.

• Boost engagement: Embedding the DPP experience directly into the customer’s account increases claim rates and paves the way for more meaningful interactions throughout your product’s lifecycle.

Ready to Get Started?

The Arianee Shopify App allows brands to seamlessly integrate a blockchain-based wallet into their Shopify website, enabling end-users to easily access and manage Digital Product Passports, while providing brands with simplified integration, ownership identification, and enhanced customer experience.

It’s time to give your customers more than a product. Give them an experience they’ll want to keep coming back to.

To learn more or get early access, reach out to us today!