For those new to the concept, "ghost context" refers to a shared context—generated at the intersection of common experiences, interests, or connections—that exists before or beyond the awareness of those who inhabit it. Surfacing awareness of shared reference points often deepens existing relationships, leads to new ones, and accelerates collaboration and belonging.

At ghostcontext.xyz, we are bringing the concept to life first through the lens of NFT collections. The app we’ve built gives users an easy way to run analyses across a collection to summon a list of addresses based on the frequency of NFTs held in common with the analyzed wallets. The analysis can surface a few forms of ghost context, but for this post, we will focus on the most actionable one: it can reveal addresses previously unknown to the collector.

But why should we be motivated to surface this form of ghost context?

A working thesis:

Because it’s likely that the collectors you discover—the ones you were previously unaware of but who hold collections in common with—are probably either up to some interesting stuff or are aware of some stuff that you would find interesting and rewarding.

If not, it’s likely that putting them on your radar will reveal some pathways of inspiration in the future. Surfacing ghost context is a cheat code for finding resonance across Web3.

But if none of the above proves true, there remains the latent possibility that reaching out and putting your minds together might manifest something meaningful. You might even f around and cause a scene or birth a hyperculture.

Oh, and if you already have your own thing going, reach out and let ‘em know, as these folks would probably be game to give you feedback and find ways to support your work.

Mint this entry to stay in the loop! Minters are also welcome to swing by our private and cozy Telegram group using Guild. 👻✨

Author note: FWIW, this thesis has proven true for me. The ghost context app surfaced kindred spirits like Jihad, Kairon, logonaut and MdC, who I’ve since connected with and who have exposed me to so many dope things.