Where is the largest audience for NFT artists and curators? It’s right at home.

Classic art makes people travel across the globe. Around 10 million people visit the Louvre each year to see the Mona Lisa, the world’s most famous painting. NFT art has the potential to offer the reverse proposition: world-class digital art brought right into your living room.

NFT art replaces singular pieces of canvas, clay, marble, or bronze with digital forms of art that can be replicated and experienced by the masses. But, the masses aren’t quite there yet. So, what’s missing?

First, we need to make NFTs easily accessible — at no cost — on devices people already own.

Second, we must provide context for the NFTs, helping audiences understand their significance beyond just images or videos. Just as the Mona Lisa is famous for its lore, NFTs are valuable for more than just visual appeal.

That’s where the partnership between Atomic Form and White Walls comes in—bringing curated NFTs, with rich context, to homes worldwide.

Here is how this partnership is set to transform the future of digital art…

Today’s NFT audience: when reality bites

NFTs aren’t new anymore. After moving through the inevitable hype cycle, NFT art has found its place within an active community of artists, curators, and collectors. For the most part, this community exists within the web3 space, primarily attracting blockchain-savvy art lovers.

Gradually, NFT art has also gained momentum among traditional art enthusiasts, mainly through two distinct channels:

1. Traditional art enthusiast exposure by visiting exhibitions at brick-and-mortar galleries or auction houses.

2. Mass consumer exposure occurring through memes on social media (Pudgy Penguins hitting 30 billion views on Giphy) or as kids toys sold through Walmart.

Yet, an invisible chasm exists that NFTs have not yet been able to cross. Most people in the world have never heard of NFT art, or if they have, they dismiss it as computer-generated images with no artistic merit. For them, NFT art is only for “crypto” enthusiasts. Two major factors are keeping most people at arm’s length:

• The steep learning curve required to engage with NFTs — like understanding blockchain or managing a web3 wallet.

• The cost of high-end, blockchain-connected displays.

This situation needs to change. Art, in its many forms, thrives on connection and reach. For NFT artists, the goal is no different from that of traditional artists: to have their work seen, felt, and understood. To touch a wider audience, NFT art must find its way beyond its current niche.

White Walls and Atomic Form are working on different pieces of a holistic solution that removes the technological barriers, making it easier for more people to experience and appreciate NFT art—without needing to become blockchain experts.

Art on demand: How White Walls brings art to every home

Traditionally, displaying NFT art — from “wallet to wall” — requires a high-end display with built-in NFT connectivity and ownership of the NFTs themselves, meaning users must have a web3 wallet. These two requirements significantly limit the number of possible users.

White Walls radically removes these obstacles. With its app, any TV connected to an Apple TV and any smartphone can display NFT art. Purchasing high-end hardware is no longer required to join the NFT art community.

Moreover, established artists license some of their work to White Walls at no cost, eliminating the need for users to own an NFT in order to display it. Enjoying NFT art has become both simple and affordable. Users can select from one of the many curated channels and stream NFT art "from token to TV" for free.

This shift also addresses a deeper issue. Delivering high-quality digital art to potentially billions of people worldwide will help dispel the lingering misconception that NFTs have no intrinsic value and can’t hold their own on a wall alongside traditional art. As people gain easy access to world-class digital art, their perceptions will start to shift.

Art in context: How Atomic Form adds depth to NFT art

Seeing the Mona Lisa for the first time might leave the observer intrigued but perhaps confused: What makes this painting so special?

Reading the title offers some context, but only by learning about the painting’s history and background—its mysterious subject, Da Vinci’s techniques, and centuries of lore—does the full significance of the artwork come to light. With this context, the painting takes on new meaning.

To learn more about the controversy surrounding the Mona Lisa, check out this thread.

A painting is more than just paint on canvas. A painting can become famous for its aesthetics, the artist behind it, and the stories about it. History teaches us that the last aspect often has the highest impact.

This is even truer for digital art, which can evolve and include interactive elements and contributions from people besides the artist. Digital art often generates its own stories, feedback, and connections with communities that are a part of the artwork and ultimately become part of its lore.

Obtaining this kind of information for traditional art usually requires extensive research across scattered sources. If the artist is famous enough, there might be a catalogue raisonné available. With Atomic Lore, all this context is just a few taps away.

Our service, Atomic Lore, helps artists and curators collect and preserve the provenance and lore of NFTs, digitally signed and stored on decentralized networks. Through the White Walls app, people can access an NFTs provenance, background story, and all that makes up its lore, right from their living room.

Distribution and connection: A fusion revolutionizing art consumption

What may seem like two unrelated services have united to create a unique synergy. A closer look reveals that White Walls and Atomic Form represent two complementary aspects of making digital art accessible:

• White Walls redefines NFT curation and display by providing access to NFT art on everyday devices.

• Atomic Form delivers unmatched context and education by providing detailed background information on NFTs.

Together, White Walls and Atomic Form are transforming NFTs from a niche interest into an engaging, educational experience for art enthusiasts at all levels.

NFT art reaches a new level of liberation

NFT art is finally poised to cross the chasm and find its way into homes — and hearts — around the world. White Walls’ curated streams of NFTs to everyday devices unlocks access to digital art for everyone, while Atomic Form adds a new layer of depth to the experience through rich context and storytelling.

By combining these two distinct approaches to accessing art, the partnership between White Walls and Atomic Form paves the way for a new era in digital art appreciation and collection.

Cover photo "How are you?" by @kitahara_keiko