I am the master of my fate, I am the captain of my soul. - William Ernest Henley

With the upcoming launch of EarlyFans, Atticc is growing from a single product into an ecosystem of SocialFi applications. To reflect our latest growth and accurately describe our future path, we are reintroducing Atticc as Atticc Labs.

The purpose of Atticc Labs

Atticc Labs focuses on building SocialFi protocols and applications. It maximizes for two things:

1. Fun - creating fun social experiences only possible with crypto.

2. Financialization - empower creators and individuals through the financialization of social assets

There are currently two things missing at the intersection of crypto and social.

1. Our industry’s overfocus on the infrastructure layer. Atticc Labs believes the infrastructure layer is mature enough to support breakthrough applications that bring crypto native social to the masses. What’s lacking is fun novel social experiences on the blockchain as well as builders and capital who focus on building the application layer responsible for touching the lives of end users. Atticc Labs will fill this void.

2. Financialization of social assets. Crypto is first and foremost a financial innovation. Social assets are the fastest growing asset class of our time, given birth by an internet native generation. Crypto is extremely good at the issuance, pricing and trading of internet native assets (look no further than meme coins, NFTs and distributed networks). Online social influence and content as an asset class, has never been financialized before. This lack of financialization led to the limited source of income and limited financial freedom for the vast majority of creators. Atticc Labs will empower creators and individuals through the financialization of social assets.

The vision of Atticc Labs

Atticc Labs’ vision is to be the financial layer of online social.

What’s missing is not another Twitter, but the financialization of people’s influence and creation on Twitter. Atticc Labs will build the necessary social-financial application layer so that every individual can be the master of their own online economy.