Bringing tokenized jewelry redeemables to the world of NFTs:

Digital Twin is hosting the first of its kind Trunk Show in Miami, FL featuring some of the most notable jewelry designers around the world - from Miami to Hong Kong, and Ukraine.  Each designer—Sazingg, L’Dezen and POCHE—will showcase their asset-backed NFT collections and bring their fine-jewelry designs on-chain to ethereum.  The goal of this Trunk Show is to blend the digital and physical experience of purchasing fine jewelry. The Trunk Show will take place at Wynwood Studio, located in a district known for its artwork and entertainment. A portion of proceeds from each jeweler’s collection will be donated to the Ukraine Emergency Response Fund, to support humanitarian relief efforts.

L’Dezen by Payal Shah, is one of the first Hong Kong fine-jewelry companies to launch a pair of digi-physical wearables with NFT marketplace Digital Twin.In April of 2022, the designer auctioned an NFT digital redeemable for a physical pair of 18k gold earrings bearing 2.27-carat diamonds.  The NFT was redeemed and the earrings were insured and shipped to the winning bidder—and also digitally imposed onto the winning bidder's profile picture (PFP), which natively connects to leading social media platforms like Twitter.

Payal Shah, the founder and designer of L’Dezen states “I’m excited by what Digital Twin and Europa Labs have built  because it enables me to bring my medium of art - working with diamonds, precious stones, and metals to the digital web3 space - moving towards the inevitable future. This drop is about empowering creative culture - where collectors can intertwine their beautiful digital art and physical expression of jewelry with NFTs.”

The solution makes use of a custom suite of smart-contracts to enable creators integrate the disruptive potential of web3 software into their business, allowing them to unlock new monetization strategies through direct engagement of their most loyal customers and followers.

The Digital Twin platform offers support for NFTs, digital asset payments, digital tokens for physical redeemables, and more. The NFT minting, redemption, and listing functionality for the Digital Twins web3 application is hosted by Europa Labs, which provides a full-suite Web3 product engine for brands interested in adopting blockchain technology.  The Europa software service makes it easy for conventional artists, designers, and other creators to adopt web3 technology, eliminating the barriers to adoption.

How it works – the User Experience for jewelry redeemables

Users can get started by navigating to Digital Twins’ homepage at digitalxtwin.io. Here you can find information about the Digital Twins team, the Trunk Show, non-fungible token sale, the redeemable structure, and other key information related to the tokenized redeemable offering.

Under the Trunk Show tab, users can navigate to the different product offerings that Digital Twin has made available for the initial Trunk Show. At time of writing, this includes exclusives from designers like Sazzing, L’Dezen, and Poche.

When navigating to the product page for each collection, users will find a sorted view listing each of the items available for sale in tokenized form. When hovering over an item, the interface will generate a “Buy Now” button, that, when clicked on directs the user to the checkout page for the NFT redeemable.

The “Buy Now” button redirects users to the whitelabeled Web3 experience page for Digital Twin. On this page, users get real-time, on-chain insight into the tokenized jewelry mint.  including the current price of the token mint, the supply left in the mint, the total amount redeemed, and time left in the sale.

After connecting their wallet through their desktop (MetaMask, Brave) or mobile phone (via Coinbase Wallet, WalletConnect, Numio, Rainbow, etc.), users have the ability to mint either an “Asset-backed token” or “Digital-only token” representing their ownership over the collection.

The Digital Twin Trunk Show enables any NFT owner a 1-month period to claim their physical assets, this provides them with a new form of asset ownership as Digital Twin NFTs are tradeable across global NFT marketplaces.

Consumers have the opportunity to mint the “asset-backed token” if they are looking to trade the earrings tied to a physical counterpart. If the consumer is looking to redeem the earrings immediately, they will mint the “digital-only” earrings and be prompted to enter their shipping details. If a user does not redeem their physical asset during the 1-month window, their NFT metadata will be dynamically updated to reflect that it exists strictly as a digital asset. Digital Twin will continue to reward holders of previous drops - the owner’s NFT will serve as a key to Digital Twin’s ecosystem and access to future experiences, community events, and more.

When minting an “Asset-backed token” the following model will pop up, which displays the key NFT metadata information around the mint – which, in this case, includes supply and mint price.

The user will be prompted to confirm the purchase by selecting “mint” which will initiate a transaction request via the users’ wallet client (Metamask, Brave, Coinbase Wallet, Rainbow Wallet, etc.). When the user confirms the signature, the smart contract will be executed, the NFT asset will be minted, and the user will receive the NFT in their wallet.

Once the transaction has been processed on the Ethereum blockchain (which usually takes a few minutes), and the asset in is notarized against the users’ wallet address, they will be able to interact directly with the any 3rd-party marketplace, API, or Web3 application that accepts ERC-721 tokens.

If the user’s wallet is connected to the Europa Web3 application, they will be able to navigate to the “My Tokens” page, and view all of the relevant Digital Twin assets in their wallet. For all relevant, unredeemed tokens on this page, users will have the option to list directly on the Zora marketplace (through a facilitated UI), or initiate a redemption transaction to get the physical jewelry asset shipped to their home address or other location of choosing.

If the user selects “Redeem” the following modal will pop-up and prompt them to enter their first and last name, email, and shipping address, as follows:

The users’ shipping information is securely encrypted and exported to the fulfillment partner, which receives the shipping information, processes the request, and sends the item to your location of choice. It’s that simple!

Utilizing web3-native infrastructure services including The Graph, Pocket Network, Storj, and IPFS

Rather than using a third-party data service to pull NFT metadata (like OpenSea API, etc.), Europa has built its’ own metadata rendering service, which indexes key collection content and events natively with a dedicated subgraph.

The asset metadata is hosted on IPFS and is pinned to the Decentralized Cloud via Storj DCS (STORJ). This method of decentralization + erasure coding + parallel packet streaming has a number of advantages vs pinning to a centralized datacenter like AWS, and helps ensure that the NFT metadata sticks around for the long-haul for users.

The platform also leverages Pocket Network (POKT) for decentralized RPC routing, ensuring a robust, decentralized and resilient infrastructure for the Digital Twins Web3 application.

Supporting the Ukraine Emergency Response Fund with The Giving Block

A key aspect of the upcoming sale is that a portion of the proceeds will be automatically donated to the Ukraine Emergency Response Fund. A few of our application developers hail from Kyiv, Ukraine through Boosty Labs – and Europa + Digital Twin is proud to support this cause through our joint sale and application development effort.

After minting the NFT, a portion of the proceeds is automatically routed to the Ukraine Emergency Response Fund’s Ethereum wallet address, which is hosted through The Giving Block, a web service which makes it easy for nonprofits to accept cryptocurrency, and automates the generation of tax receipts for donors.

What is Europa?

Europa is a proven SaaS solution built by experienced crypto engineers – that makes it simple for brands to enter Web3, and tap into the customer engagement, creator monetization, and tokenized incentive structures that makes Web3 so appealing to consumers and brands.

The crypto-native team at Europa Labs integrates with protocols such as Zora, The Graph and zkSync to offer composable, cutting edge solutions for their clients. The solution scales along with the customer’s business. Through Europa’s solution, customers can easily mint tokenized redeemables, offer them to their communities, and deliver the digital assets to customers. This allows customers to focus on their business, rather than the underlying Web3 technology.

Tokenization of physical goods and services can transform this entire market, just like decentralized finance has disrupted traditional finance, and NFTs have disrupted the traditional art market. We are building a solution to service this niche at scale. For more information, visit europalabs.io.